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Background: Knowledge of customer needs is a key factor in companies? struggle to develop successful products. Several studies illustrate that the main reason for failure in product development is lack of customer understanding. Lately considerable changes have occurred …
två fallstudier
… relationships. The study is based on two case companies and their relations with wood-suppliers. - Case company 1 is a relatively new established and still growing company. The business concept is based on few articles and the main focus is private customers and small firms …
… way to create competition advantages. Since it is no longer enough to compete with the technical quality of the product the companies are forced to also enhance the functional quality. To accomplish this it becomes necessary for producing companies to be customer oriented. A …
… is done often in terms of company or service attributes that are not based on customer value or offered value for the customer. The reason for this is that companies have not adapted their services to the different needs of their customers. As a result of this, they run the risk …
… is done often in terms of company or service attributes that are not based on customer value or offered value for the customer. The reason for this is that companies have not adapted their services to the different needs of their customers. As a result of this, they run the risk …
… a customer service where they serve customers who have experienced a problem with that company’s products or services. The employees working for the customer services usually have very monotonous work routines such as answering the telephone, responding to e-mails and input data …
… can see that both of the age groups think the company intends to younger women with a maximum age of 30 with their products and marketing. The older women who were visiting the shop did it in the company of their daughters. Even if they could find clothes they liked they fell …
en fallstudie på Norrlands nation i Uppsala
… of change barriersand the possibility to find a sense of belonging together within the organization are two ofthese conditions. This theoretical review has then been used as a base for the second part ofthe study which is a qualitative interview study. Three focus group …
… employees in the service sector use humour, charm and flirt in the interaction with their customers. The service management research is quite extensive, but despite this the research partly misses studies around why employees tend to act in certain ways while interacting with …
… for processed goods on the property market has contributed toinvestments within the Swedish sawmill industry. The purpose with this study is to make amarket investigation of pre cut lengths within a defined geographic area. The constituent forthis investigation is HAL (AB Hilmer …
En studie om hur långsiktiga kundrelationer skapas på en tjänstemarknad
… The study aims to, from a companys point of view, describe how strategic work with customer loyalty is done. Conclusion: Another possible way to try to create loyalty is to exceed the expectations whether the customer is a member of the loyalty program or not. A strong brand …
… offer. In order for an offer to be attractive it must add value in line with the customers demand. Also, it requires that the offer provides a sufficient level of attraction so that the customer selects the particular product/service over another. Furthermore, each offer must …
Projektledarens upplevelse av kundrelationen i kundorderprojekt
… of this paper has been to describe the project manager's experience of the customer relationship in customer order projects. A qualitative interview study has been conducted in which seven project managers were interviewed. A thematic analysis resulted in four overall themes …
… and each interview was conducted using these usability factors together with the intended IT-product. The survey has been carried out using analysis models in order to enable the assertions to be both validated and tested and to ensure the appropriateness of the model’s system …
… at a product developing fashion retailer to be efficient and able to deal with themarket changes. To make a statement regarding the practical relevance of the chosen theme and toelucidate the complex of problems, we chose to use a company to exemplify in where we carried …
