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En studie om kundtjänst på Twitter och Facebook
… the company. To reach our conclusions we havecombined theoretical references with qualitative interviews.By our analysis, we found that the communication in social media expandsthe possibilities. By entering an unfamiliar channel, customer service has hadto adapt themselves and …
En kvalitativ studie på SCAs produkter Edet papper och Libresse
… thus companies must play on the emotional aspects and create a relationship with consumers. A key to success is to understand people's emotional needs and then satisfying them. In various journals and papers you can find highlighted success stories of strong brands such as …
En litteraturstudie av behavioural finance
… on when enhancing customer loyalty through the internet. Through interviews with two successful banks is it possible to study how a bank can successfully create loyal customers. Methodology: A qualitative method in terms of semi-structured interviews is used. The empirical …
Best practice för bankmarknaden
… on when enhancing customer loyalty through the internet. Through interviews with two successful banks is it possible to study how a bank can successfully create loyal customers. Methodology: A qualitative method in terms of semi-structured interviews is used. The empirical …
… observations. The results given from the methods are analysed from theories within the subject. Brunneby has many good qualities as a company and a food producer, although this report focus on marketing and graphic design, which is an area of weakness for Brunneby. The given …
… observations. The results given from the methods are analysed from theories within the subject. Brunneby has many good qualities as a company and a food producer, although this report focus on marketing and graphic design, which is an area of weakness for Brunneby. The given …
… observations. The results given from the methods are analysed from theories within the subject. Brunneby has many good qualities as a company and a food producer, although this report focus on marketing and graphic design, which is an area of weakness for Brunneby. The given …
… observations. The results given from the methods are analysed from theories within the subject. Brunneby has many good qualities as a company and a food producer, although this report focus on marketing and graphic design, which is an area of weakness for Brunneby. The given …
när en tjänst går från att vara avgiftsfri till att bli avgiftsbelagd
… the understanding if the perceived quality by the service users correlates with a future loyalty to a service when it cease from being free, to become charged. ” Does the perceived quality of a service by the service users affect a future loyalty to a service, when it cease from …
… marketing, Private Banking Question: How does Nordea Private Banking work with CRM to get high customer loyalty? Purpose: Study and to learn how Nordea Private Banking is working to bring in new customers and keep existing customers loyal. We also want to see if Nordea uses …
… and understanding of the effects of preferential treatments to customers with varying input. More specifically, the study focuses on how perceived justice, customer satisfaction and loyalty are affected depending on the customer's input and received treatment. An experimental …
… and understanding of the effects of preferential treatments to customers with varying input. More specifically, the study focuses on how perceived justice, customer satisfaction and loyalty are affected depending on the customer's input and received treatment. An experimental …
… forces to make use of social CRM. However, they are used to different extents with different purposes. The two main drivers are customer engagement and communication. Customer insight is the driving force that is used least extensively and least consciously. Our investigation …
Kundrecensioners påverkan på konsumenter utifrån Regulatory Focus-teorin
… quantitative (questionnaire) and qualitative (focus groups) research methods with the sample selection for both research methods being based on students of Södertörns University. Results indicate that negative customer reviews have a stronger influence on consumers than positive …
Kundrelation och varumärke byggs när redaktionellt material anpassas för både tryck och webb
… version and the digital version of a customer magazine should interplay with each other so it creates a pull to mainly the digital platforms where most of the content rests. All this to create the best customer experience.
