801 uppsatser · sida 11 av 54
- Ett fältexperiment som undersöker butiksdemonstrationens möjligheter att påverka konsumenten i butiksmiljön
… a mental dimension. Furthermore, we have also chosen to study how different consumers with different degree of loyalty and buying patterns are influenced by an in-store demonstration.This study aimed to obtain a better understanding of in-store demonstrations through breaking …
En jämförelse mellan traditionella marknadsföringsmetoder och gerillamarknadsföring
Every day consumers are bombarded with different marketing messages from all possible directions. At the same time consumers starts to actively and consciously avoid these messages. Therefore, marketers have to start thinking outside the box and find new ways to get consumers' …
- vart är utvecklingen på väg?
… research: ”A study of the physical dealer prospects” and ”Studies on the consumers” willingness to pay for environmentally friendly charter? would be interesting. Contribution of the thesis: An increased understanding of the trends in the charter industry. Key words: Trend …
En granskning av proposition 2009/10:242 och dess motverkande av skuldsättningsproblematiken kring snabblån
Through certain exceptions in the Swedish regulation on credit agreements for consumers, a new form of instrument for credits has arisen on the national market. The instrument, which is most commonly known as easy credits and was first seen on the Swedish market for consumer …
????-En empirisk studie av svenskt respektive amerikanskt bistånd
… has had an big impact on how companies communicate with their customers and consumers. Today you cannot only communicate a ?promise to your costumers and consumers you also have to ”deliver” what it is you promise. Strategic communication is today not only to market your product …
En omvärldsanalys på svenska företags strategiska kommunikation
… has had an big impact on how companies communicate with their customers and consumers. Today you cannot only communicate a ?promise to your costumers and consumers you also have to ”deliver” what it is you promise. Strategic communication is today not only to market your product …
Finns det teoretiskt och historiskt stöd för att regeringens mål kommer att uppfyllas?
… sub-questions: Does it seem like the availability of medical drugs for consumers increase?Does it seem like service for consumers get enhanced?Does it seem like the supply of services for consumers increase?Does it seem like the costs of medical drugs are maintained? Purpose …
… among the end customers. Most of our interviewees reach their end customers (consumers) in first place and customers (companies) in second place, since many B2B-companies do not yet use social media. Half of our respondents mention that social media should not be used for …
… The middleclass is getting bigger and theinterest for fashion among these consumers is increasing. One major problem for the growthof the industry is the extensive second hand trade, which has given several problematicaffects. The textile production has almost disappeared, the …
It’s a fact that fashion companies today are searching for new ways to win consumers.Traditional marketing methods have been replaced with new marketing techniques onInternet. Fashion blogs have a high traffic and because of that they are relevant in themarketing context. Lindex …
en empirisk studie genomförd med en kvalitativ metod
… the most increasing production of all organic provisions. The Swedish consumers value provision production that have a reduced impact on the environment and further protects the wellness of animals and plants (Jordbruksverket, 2010). Today, the organic egg production composes …
factors influencing the consumers' choice when buying probiotic products
The purpose of this thesis was to describe what factors influence consumers? choice when buying probiotic products. Functional Foods have been predicted a bright future on the food market but so far the concept have not been embraced by the consumers. The reasons for this are …
The globalization of today’s society has enabled consumers to acquire products and services from all over the world. Global organizations have the entire world as a playfield and offer products and services across markets. Regardless perception and transparency of the global …
… shelf space. Therefore many categories are crowded with products and hard for consumers to navigate in. The purpose of this paper is to examine the effects of an assortment reduction on several variables relating to assortment perceptions, customer satisfaction and store choice …
En studie om annonsers effekt på konsumenter
… industry, advertisers battle to find unique ways to capture the attention of consumers. But is it possible that some advertisers take their techniques to an extreme in the struggle to be remembered This thesis aims at investigating whether it is possible to offend a consumer …
