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… non-human actors, aswell as identity- and meaning-making practices in today’s consumersociety.The theoretical and methodical framework is built upon an eclectic variety of consumptiontheories,Michel Callon’s, John Law’s and Bruno Latour’s work on Actor-Network-Theory,Discourse …
… seen as a producer of goods and services and if the churchgoers canbe seen as consumers of these goods and services. I also investigate however these new religious movements within the church can be seen as a tactical move to lure in new customers.During my research I have found …
… become an increasingly important part of organisation’s corporate branding. Consumers demand more transparency from businesses and want to know more about how they work with these issues. An important part of how internal communication can be used to reach organisational success …
… forces the networks as well as the advertizer to find new ways to reach consumers. Hence the plausible growth in product placement and brand exposure. A Swedish new radio and tv law that came into effect in 2010, regulated the previously unregulated area of product placement …
I dagens överfyllda media flöde anser vi att det är svårt för organisationer att nå ut och behållakonsument relationer på grund av den stora konkurrensen. Många strategier bygger idag på attbygga unika konsumentrelationer eftersom detta är svårt för konkurrenter att efterlikna …
how the Swedish demand for snus will react to the new tax increase proposed by the government
… revenue. This proves that tax on snus should probably be lowered, since consumers have the possibility of choosing other products similar to snus such as cigarettes or moist snuff that is now considered equally expensive.
… planned deliveries of district heating rarely fail. Shortage of heat to consumers due to absence of fuel deliveries has not happened yet, according to the survey. Disturbances in fuel deliveries have occurred and are common, but the district heating systems have enough of …
experiences from the Swedish horticulture
… agriculture and it enables urban farms to pay higher bid rents - Closeness to consumers allows urban producers to adapt to local consumer demands in cities Economic disadvantages: - Fierce competition from other producers - Competition of urban land from other land uses Economic …
The global spread of the Internet has enabled busniesses and consumers in all industries to be better informed. Consequently, the buying process has appeared to become different from what tratditional models implies. As the buying behaviour among customers is evolving, selling …
En kvantitativ studie om kongruenta erbjudandens påverkan på köpintentionen
… and challenges for todays' and tomorrows' retailers. On the account of consumers leaving traces when using digital channels and the technological development enabling retailers to use this information to create relevant offers, goal-congruity is relevant to apply in the …
… guilt has in some cases been proven to be effective when it comes to steering consumers towards a purchase. Belongingness was chosen because it is a value that stands out amongst many that characterizes the military. Neither guilt nor belongingness proved to have significant …
… cognitive effort in advertising results in positive signaling effects for consumers. This study aims to further build on these concepts in order to gain additional understanding of how consumer advertising can influence extended audiences. More specifically, it examines if more …
<em>en observations- och intervjustudie </em>
The value of a good reputation for organizations is increasing today as consumers and citizens become more aware of brands. If a crisis hits an organization, there is now more to lose than before concerning reputation. Therefore the organization’s communication strategies must …
En kvalitativ studie av tilla?mpningen av kriskommunikationsteorier för att skydda anseendet
The value of a good reputation for organizations is increasing today as consumers and citizens become more aware of brands. If a crisis hits an organization, there is now more to lose than before concerning reputation. Therefore the organization’s communication strategies must …
Ett koncept på (juridiskt) lös grund?
… in the examined newspapers news coverage ought to mean that the consumers of these papers are probable to get a wide, true image of what is Sweden, considering the Agenda setting theory and it’s view on how the media’s priorities will become important to the public.
