801 uppsatser · sida 49 av 54
… cause that intention to change. A longitudinal study was conducted of 304 consumers' WOM intention regarding two non-carbonated drinks and their subsequent WOM and purchase behavior. The analyses show that the behaviors are captured by the metric to some extent. However, the …
… industry has a positive effect on the behaviour and attitude of today's consumers. Product exposure is the most important stimulus in the online marketing universe, yet few studies exist on this topic. Thus, this study pioneers in this specific research field. Through empirical …
… products with upcoming due dates. The discount targets price sensitive consumers. In this thesis we have compared the effects of stores when they communicate a discount with when they communicate a CSR-message, i.e Reduce food waste! The purpose of this study was to examine …
… that they would be able to change the category and introduce alternatives for consumers on the market that do not come from the premium and luxury segment. The results from the study show that the industry consists of a small number of very large, powerful players in all the …
… that advertising creativity can result in positive signaling effects for consumers, thus proving creativity to be a useful tool and not a wasteful effort within marketing. However, research within this matter has only lightly touched upon the outcome of signaling effects within …
… important thing is to whom the gift is aimed for. With the knowledge about consumers' attitudes to gift-giving retailers can assist consumer in a better way by focusing on finding a gift that will fit the receiver.
… starting point in the convergence culture that explains a cultural shift where consumers are encouraged to search for new information and combine content from different media. This is supplemented by a study by de Vries et al. (2012) who has analyzed what factors determines the …
En kvalitativ fallstudie av dold viral PR
Surveys show that consumers tend to avoid traditional marketing channels, leading the practitioners to use earned media channels through public relations (PR). This has also led to the use of covert PR. To understand the use of this communications method, the purpose of this …
De lege lata och de lege ferenda
Utveckling på kreditmarknaden har gett upphov till nya kreditformer. Ett exempel på en sådan kredit är snabblån. Snabblån utmärks av att det är kortfristiga lån på låga belopp som konsumenterna erhåller inom en kort tidsperiod. Vidare är låneprocessen enkel. Statistik från …
The aim of this study was to examine consumers and producers view on beverages and it’s meaning for Skåne (a region in southern Sweden) and how to create a strong culinary region using beverages. It gets more common to connect food and tourism, where food and beverages can be …
En studie om tittarens upplevelse av 3D-film
… in 3D at the cinema, but the 3D format has been met with mixed opinions by the consumers. Some argue that 3D is the future, while others believe that the 2D format is enough for an appreciated movie experience. Through a qualitative survey, twenty participants with 3DTV in their …
En retorisk analys av H&Ms Conscious Actions Sustainability Report.
As consumers we want to know from whom we buy, what we buy and the impact the company has on our planet. In recent years there been an increasing number of scandals concerning child labour, dangerous chemicals and falsely labelled meat. A good way for companies to communicate …
En studie om vad som driver mikrorosterier till att arbeta med CSR
… awareness of responsibly produced products is growing among both companies and consumers, it has become increasingly important for companies to get involved in sustainability issues. There may be several reasons why companies choose to integrate CSR in their business, where one …
Ett experiment i samarbete med ICA Group
… practical and theoretical implications. Research question: How much influenced consumers' purchasing, movement and inspection behavior during exposure to auditory and visual stimuli in the fruit and vegetable department of a grocery store? Purpose: The purpose of this paper is …
En studie om vilken legitimitet konsumenterna finner i och med konfektionsindustrins arbete och hantering av ma?nskliga ra?ttigheter.
Kandidatuppsats i företagsekonomi inom ramen för Ekonomprogrammet med redovisningsin- riktning vid Högskolan i Skövde. Författare: Emelie Henström och Jessica Lindberg Titel: En studie om vilken legitimitet konsumenterna finner i och med konfektionsindustrins arbete och …
