801 uppsatser · sida 53 av 54
En kvalitativ studie om konsumenters attityd till att köpa ekologiska livsmedel.
… modellen, vilket namngetts ”The standard learning hierarchy for organic consumers”. Fra?msta anledningen till att deltagarna hade en positiv attityd till att köpa ekologiska livsmedel var pa? grund av miljo?- och ha?lsoska?l. Studien visade a?ven att det kra?vs att konsumenten …
En studie av unga nyhetskonsumenters attityder till native advertising
… The research was carried out through a qualitative study where news consumers discussed their attitudes in two separate focus groups. This was analyzed with the help of the previous studies Advertisement - an uninvited guest? and Banner Blindness as well as theories including …
Svenska konsumenters förtroende för företags miljömarknadsföring
Corporate Social Responsibility (CSR) eller, företags samhällsansvar har blivit ett viktigt marknadsföringsverktyg för att locka kunder och att vara konkurrenskraftig på marknaden. För att detta skall lyckas krävs det att kunderna tror på och visar förtroende för företagens …
- en sociologisk studie om studenters identitet inom en konsumtionskultur
Ambitionen med uppsatsen är att medvetandegöra läsare om konsumtionskulturen och hur den kan påverka individers identitet. Forskning visar på att vi lever i en konsumtionskultur som påverkar människors identitet och vilka sociala konsekvenser detta kan skapa. Syftet är således …
En studie om kunskap, motiv och vanor gällande ekoturism
… to nature. This essay maps knowledge, habits and reasons of ecotourism with consumers above age 18 in Sweden and answers the question if there is a link between people with environmental awareness in their everyday life and ecotourism. Data is collected through a survey. The …
… flexible electrical grid, where increased demand response among electricity consumers can play an important role. A distribution grid owner can encourage their customers to use electricity more evenly distributed during the day by introducing different types of grid fees such as …
En studie om Sverige, Danmark, Frankrike och Tyskland
… sustainability perspective is approached in a larger scale where you and I as consumers also contribute via consumer-pays-principle. Therefore, we are, by our demand for water, the problem but also the solution and together we can contribute with good social, economic and …
bakgrund och möjliga lösningar
… for a few decades. It is a costly problem as it can give rejections of food by consumers. Studies around the world have tried to solve the problem but it still remains a mystery. There are many different theories of what is causing the red colour. Some of the most likly theories …
En kvantitativ studie om beståndsdelarna av och förklaringsfaktorerna till ett attraktivt arbetsgivarvarumärke -
… as more attractive than others. Young academics are treated as counterparts of consumers in a purchasing situation. We therefore expect that the potential employee’s experiences and perceptions of an employer brand evolve in a similar way as the consumer’s experiences and …
… Union. Therefore, the creation of a single market in insurance will enable consumers to have access to wider choice of insurance products, and insurance companies to gain access to markets in various Member States and compete effectively. The EU legal framework for the insurance …
relansering av en hälsokostprodukt
… health food as well as information search habits have been handed out to consumers. The gathered material has been processed and analyzed. The study shows that there are no big differences between age groups and sexes when it comes to attitudes and consumption patterns. However …
En studie av unga mäns tankar kring etiska dimensioner av klädkonsumtion
… how individuals understand ethical dimensions of clothing, and relates to the consumers? ideals that are pronounced by clothing companies with an environmental and ethical profile. Interviews have been conducted with young men, a group often absent in accounts of ethical …
Effekten av en varumärkeskris på konkurrerande svaga och starka varumärken inom en produktkategori
… brand crises have been shown to be contagious, meaning that they also affect consumers? views on other similar brands. This study aims to investigate spill-over effects of one brand crisis to another within a product category. More specifically, we investigate how strong and …
En studie om specialexponeringar och dess sidoeffekter med utgångspunkt i varumärkesstyrka
… sales promoting activities in-store, which thus have become a common sight for consumers when grocery shopping. Using in-store displays, a brand’s sales can increase by more than 1000 percent. We believe, however, that displays can give rise to additional effects to those …
… study similarities and differences regarding the corporate governance of the consumers? and the producers? co-operative movement. The motive behind our choice of alignment is that the mechanisms of corporate governance often are described from the perspective of the joint-stock …
