801 uppsatser · sida 47 av 54
En fallstudie om CSR på företaget Fair Travel Tanzania
… customers, stakeholders, suppliers and the environment. As customers and consumers came to seek companies that were dealing with CSR a rapid wave of ”forced” implementations of social responsibility began. Fair Travel Tanzania, which has CSR as the foundation of the company …
… to businesses across the globe. It is an effective way to reach out to consumers and establish a good relationship with existing customers. Most companies today use digital media in order to market themselves and to establish good public relations. A lot of those companies have …
Ett ramverk för användning av sociala medier i marknadsförings- och PR-syfte
… to businesses across the globe. It is an effective way to reach out to consumers and establish a good relationship with existing customers. Most companies today use digital media in order to market themselves and to establish good public relations. A lot of those companies have …
Hur en restaurang kan påverka sin försäljning genom menyns färgval och produktplacering
För att påverka försäljning av mat och dryck använder restaurangen menyn som försäljningsverktyg. I uppsatsen diskuterades möjligheterna till ökad försäljning av mat och dryck genom att påverka gästens val med hjälp av placering samt färgval i en restaurangmeny. Syftet med …
Hur produktplacering i modebloggar påverkar försäljningen i volymmärkesbutiker
… blogs, companies have the opportunity to reach out to hundreds of thousands of consumers daily. Instead of using conventional Internet advertising such as banners and ads, some companies chose to make use of product placement in blogs. By choosing to expose their products in …
… products that are sold in Sweden are imported because Sweden cannot meet the consumers agriculture products demand all year around. One problem that can occur and become problematic when trading across boarders is if there are errors in the delivered agricultural products. What …
En studie av studenters köpbeteende vad gäller kurslitteratur och ett förslag på marknadsföringsstrategi för Bokakademin
… behaviour are presented and these are accompanied by several theories about consumers and companies? marketing activities. This paper presents a proposal for a marketing strategy for the company in question and considers how this particular bookstore should deal with the new …
<em>En fallstudie av Absolut Vodkas visuella kommunikation</em> <em>med avseende på målgruppspositionering.</em><em></em>
… market segments. Absolut Vodka is a brand that reaches a vast range of consumers through a single consistent marketing strategy. The hypothesis was that one can reach many different market segments with the marketing of a product by constantly keeping some components of the …
Hur svenska livsmedelsföretag använder sig av sitt svenska ursprung vid marknadsföring internationellt
… brands or products with characteristics consistent with the image that the consumers had about the country before, can gain its value by highlighting its origin. Further, it was being proved that a company’s use of Nation Branding in some way could be affected by the countries …
En fallstudie om prognostisering på Karlstads Energi
… industry that is dependent on forecasts is the energy industry. By predicting consumers' energy consumption, Swedish energy companies can hedge on the Nordic power market Nord Pool. To know how much volume to hedge, the most accurate forecast possible is needed.A tool used for …
… of a total of 1-2 ton CO2e emissions per person per year is to be reached. The consumers in Dalarna have the possibility, looking at things from a sustainable point of view, to choose a fine beef meat product (depending on how it is produced) from the neighbourhood. This is due …
… of a total of 1-2 ton CO2e emissions per person per year is to be reached. The consumers in Dalarna have the possibility, looking at things from a sustainable point of view, to choose a fine beef meat product (depending on how it is produced) from the neighbourhood. This is due …
En jämförelse mellan handelsplatser i Hong Kongs och Stockholms tunnelbana
… sector is in a continuous development. What demand looks like and where the consumers want to shop has changed during the last years. Market place, demand, supply, external factors and politics affect how the retail sector develops. To make a market place attractive a variety of …
… be required by HEM to integrate intelligent energy solutions, where energy consumers are increasingly micro generation and able to control their energy demand patterns according to the most economical forecast. The local energy system needs to be able to handle a larger share of …
… PV systems in the Elinorr grids?How long is the payback period for electricity consumers who choose to install a PV system?Which compensation models are used by the member companies within Elinorr?How would the grids in Elinorr be affected by the introduction of many small-scale …
