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Vilka faktorer är viktiga för att skapa mervärde till tekniska konsumentprodukter?
… situation. As the market changes, so does consumer behavior. Today’s consumers do no longer wish to be treated as a group, rather they are looking for products and services that specifically fit their personal values. Recent years, the consumption of digital consumer electronics …
… issues and food safety has been ongoing in Sweden and it is suggested that consumers' are seeking local produce instead of global and exotic foods. Moreover, studies show that the consumers? positive attitude towards local produce does not reflect their actions. The purpose with …
en konsumentundersökning
The background to the work bases on the consumers view around Swedish and foreign meat products, and how the attitude around the meat products is pursued in the shops. The consumers request high meat quality and security . Many consumers value local produced and ecological meat …
En studie om konsumenters ansedda kunskap angående olika betalningssätt via webben och deras säkerhet
… each year for the past several years, but still just over half of all the consumers feels worry about payment security. This could be the reason why over half of the consumers just shopped about one time on the Internet during the whole year of 2009. Another reason could be that …
Hur stora välkända företag påverkar sina konsumenters inställning mot deras varumärke med hjälp av grön marknadsföring och CSR.
… at us ? and we’ll carbon offset! ? How large and well-known companies affect consumers feelings towards their brand by using green marketing and CSR. Authors: Emilie Jäfvert & Carolin RuthbergAdvisor: Christine TidåsenLevel: Bachelor thesis in Marketing, (15 Swedish credits) …
the case of social media in the Swedish food industry
… in Sweden has decreased. Cheap imports are competing with Swedish products and consumers, restaurant and retail let the price decided what to purchase. Swedish food producers can become better at communicating the added values that meat and poultry produced in Sweden has. Social …
an assessment of the application ”våga fråga - få en bonde på köpet” from a farmer perspective
In June 2013 a debate concerning the consumers? right to a label of origin on food packages was held in the Swedish parliament (www, Riksdagen, 2014). The debate was sparked by some food scandals where labelling was falsely used, claiming something that was not true ” the …
… which have forced companies to look at themselves from a new point of view. Consumers have a complete new set of ways to gather information and are more motivated than ever to make sustainable consumption choices. This change of attitudes among consumers has made companies focus …
… a quantitative study was performed in the form of a questionnaire with 80 consumers in Willys and Coop stores located in Sala and Nyköping. Result & Conclusions: We have seen that price is important when consumers decide whether to buy organic food or not. This has been noticed …
Understanding the unique relationship between consumers, companies and legal instruments involved
… research on nutrition information and food labelling revealed that most consumers have little understanding of the nutrition information found on food products, feel that there is little authority regulating these matters and wish for a more trusted source of information and …
… methods have been used. The first one is a quantitative study where 100 consumers have been answering questions at the moment of purchase. They have answered questions about product choice, labelling, origin and use of the product. The second study is a qualitative study where …
A study of Ikea and Ilva in Sweden and Denmark
… image perceptions, projected by Ikea and Ilva, and how Danish and Swedish consumers perceive the aforementioned stores? images in their respective domestic market. Also, the aim sets out to evaluate the success of these stores? images on consumers and on transference to host …
… of life, and is further directed to the sphere of consumption. Contemporary consumers appear to seek for components to construct their self with through consumption, consumerism has become a sphere of life, and has consequently also become a victimizing force steering the …
This study aims to investigate how consumers perceive variety in grocery stores and further how private brands have affected consumers? perceptions of variety in grocery stores.The study focuses on the perceptions and attitudes towards variety and the impact of private brands on …
- och det mervärde det skapar
… målorienterad shopping, nöjesshopping, livsstil och mervärde Abstract The consumers in this thesis shows a variety of behavioral acts when it comes to how they are affected by the store concept. The store experiences are many and varied between the consumers. Different types of …
