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? En studie kring konsumenters syn på Max marknadsföring av sitt CSR-arbete
… and information available at Max? website. The conclusion of the study is that consumers are positively affected by a company’s engagement in CSR: however, too extensive marketing efforts can create a negative backlash. In spite of this the positive attitude of CSR outweighs the …
- En studie gjord på fyra norrländska företag
… extension products. This variation in price happens without correlation to consumers? evaluation.
Konsumenternas utvärdering av linjeutvidgade produkter och dess relation till prissättningen
… extension products. This variation in price happens without correlation to consumers? evaluation.
… has analyzed their target market to aim their efforts at the right consumers. The current recession has made the competition on the market keen. Because of this it is more important now than ever for the companies to increase their brand equity. The companies in the different …
med fokus på marknadsföringsaspekter
… to. Thosebrands that succeed in capturing interest and communicate values to consumers are thosesurviving brands.
varför miljöcertifiera?
… and as a result a large number of products are eco-labeled. This enables the consumers to make enlightened environmental decisions when purchasing products. Eco-labeling is no longer for products only, but also for services like hotels. It’s difficult to determine what it …
En studie om hur word of mouth och buzzmarknadsföring påverkar konsumenters attityder.
… product. Through our questionnaires we have also found out what attitudes consumers has against the brand and the product. Over all it has shown us that Uppsalas business students are positive against the brand and the product and that they often are involved with Red Bull. This …
en koppling mellan marknadsföring och finansiering
… commitment to CSR, but CSR may have an indirect effect on stock prices if the consumers make an active choice as a result of their opinion of the company’s brand. A company’s brands and products are strengthened in the market place by CSR- engagement, mainly if the CSR- …
Hyperboliska preferenser som förklaring till prissättningen på reservdelsmarknader
… not explain the pricing found in the studies. Finally an analysis of whether consumers with present-biased preferences could be a possible explanation is made. The analysis finds that it is a possibility however somewhat unlikely.
En studie om mediekritik och unga mediekonsumenter i ett digitalt nyhetslandskap
… and "neutral" news.The study shows that the young generation of web based news consumers assumes that it is very important to be an aware and critical consumer but also that they do not feel sufficiently equipped with the right tools required to understand the long-term impact …
En undersökning kring hur turistbyråer hanterar informationsteknik.
… technology has created new possibilities for organizations to reach their consumers and it has influenced all kinds of industries. We decided to examine organizations in the tourism sector because it is one of the biggest and fastest growing industries in the world. The entering …
En studie om hur företag på ett effektivt sätt skapar långvariga kundrelationer i modebranschen
… qualitative methodswere we have interviewed three fashion companies and three consumers as well as a professor of communications. We have also examined and critically assessed the data we collected. Furthermore we have presented the empirical result of the interviews according …
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… now is more limited than before, the producers now have to capture the consumers wants and needs through other channels. This essay is based on a qualitative method involving seven interviews. The persons that we've chosen to interview are carefully selected based on their …
… now is more limited than before, the producers now have to capture the consumers wants and needs through other channels. This essay is based on a qualitative method involving seven interviews. The persons that we've chosen to interview are carefully selected based on their …
En studie i att bygga varumärke i social media
… and strengthen their brand equity to position their brands in the minds of the consumers. But social media is also a devious medium because everyone are invited to contribute their opinion and news travel fast in social atmosphere, success and crisis can appear fast and out …
