801 uppsatser · sida 32 av 54
En studie om varumärkesutvidgning från tjänst till vara
… and the importance of a strong brand identity before an extension. The consumers showed positive attitudes and reactions towards the companies brand extension strategies through the survey.
En studie av rysk turism i Sverige
… Tourism Agency of Russian Federation. Also an own survey between the immediate consumers of the Swedish tourist offers was covered by our research and will be summarized in this chapter. The analytical part of the work consists of discussing the information gathered through the …
en uppsats om den nya reklamen, reklamundvikandet och de trender som påverkar reklambranschen
… trends within advertising today and also to discuss the Tivo-effect ie. that consumers are doing whatever possible to avoid advertisements. Material/ Method: I have used a qualitative research method where I have interviewed a number of people working in advertising in Sweden …
Consumers don´t buy products, they buy brands. To create a succesful brand, you need a clear identity,and it will be strengthened by for instance a graphic profile. This project includes a theoretical partabout corporate identity and graphic profiling, and a description of the …
… to their future success will be how the company is able to communicate to the consumers the practical implications of the corporates social responsibility.
… to their future success will be how the company is able to communicate to the consumers the practical implications of the corporates social responsibility.
svensk hindersport ur ett strategiskt marknadsföringsperspektiv
… for Täby Galopp to realise that the spectators and the gamblers are the "real consumers", and not ATG. The market situation is also a factor that limits the Swedish jump racings potentiality. It is of importance that Täby Galopp decides how they want to position jump racing. The …
en empirisk studie av sex lantbruksföretag med tillväxtambitioner
… and grain production as well as in the business of refining milk towards consumers. The study aims to identify the motives and driving forces that lies behind the growth of a farm-based company. The agricultural companies' motive for growth is studied based on which factors that …
en fallstudie av två företag inom dagligvaruhandeln
… accurate understanding how the food retailers take social responsibility for consumers health. The study is based on interviews with experts in the food retailers Coop and ICA, and the companies reporting in this area, annual reports, corporate responsibility reports and …
… good as, or even better than with the Mules operation. InSweden retailers and consumers have reacted to the cruel treatment of the lambs, after a TVprogrammebroadcasted in 2008. Many retailers have since made changes in their routines,and are now claiming guarantees from their …
effekter på upplevt reklamvärde och köpintention
… intentions and that the effects are more pronounced for talk generated by consumers as compared to marketers, I use a fictional campaign to measure responses in an experimental study. Supporting the first hypothesis, the test shows that positive advertising talk can raise …
Vad betyder utvecklingen för galleriorna
… at the conclusion that output is primarily driven by customer demand, and that consumers value a certain part of predictability.
<em>En undersökning om hur företag bör kommunicera mot 80-talister</em>
… it comes to message and choice of channels when communication is intended for consumers born during the'80s.
En djupstudie i hur ekonomer, designers och designchef samarbetar i en produktutvecklingsprocess.
… interior design during the last several years has drastically increased. The consumers of today are very conscious about what the market can offer and therefore they have high demands on the products. It is not only the function of the product that matters but also the design …
- Kundens möjlighet att göra ett miljövänligt bostadsköp
Det är idag uppenbart att miljön måste skyddas för att kunna säkerställa en god livskvalitet även för kommande generationer. I samband med dessa frågor spelar byggsektorn en oerhört central roll, vilken kan hänföras till den betydande miljöpåverkan industrin har på …
