801 uppsatser · sida 35 av 54
… in order to increase water holding capacity of meat products. This may lead to consumers feeling they have been cheated since water then can be added to the product, increasing the weight of it. Choosing for example KRAV or organic products is one way of avoiding food additives …
kartläggning och analys
… in order to increase water holding capacity of meat products. This may lead to consumers feeling they have been cheated since water then can be added to the product, increasing the weight of it. Choosing for example KRAV or organic products is one way of avoiding food additives …
Consumers are facing a wide selection of brands trying to get their attention. An increasing amount of corporations are incorporating non-traditional media in their marketing strategies as an attempt to build relationships with their customers. However, along with the new …
En kvantitativ studie om effekten av kommentarer i anslutning till artiklar på nyhetssajter. Vad händer när elektronisk w-o-m blandas med traditionell pr?
… with PR. The writers have examined how different types of comments affect consumers' perception of the article and also what communication effects these comments generate in terms of attitudes, purchase intent and word-of-mouth intent. The results interesting to the news site …
Hur konsumerar deltagare i MiljöVarDag projektet idag?
… as an effect of the post- modern process and that readers today, like cultural consumers in general, look for "the real thing" but want a better reality than the one they get in real life. Traditional classifications like "autobiography", "reality" and "fiction" thereby no …
… as an effect of the post- modern process and that readers today, like cultural consumers in general, look for "the real thing" but want a better reality than the one they get in real life. Traditional classifications like "autobiography", "reality" and "fiction" thereby no …
En analys av gra?nsupplösningen mellan verklighet och fiktion i Carina Rydbergs <em>Dja?vulsformeln</em>
… as an effect of the post- modern process and that readers today, like cultural consumers in general, look for "the real thing" but want a better reality than the one they get in real life. Traditional classifications like "autobiography", "reality" and "fiction" thereby no …
CSR vid konsumtion
The purpose of this essay is to analyse and understand how students, as consumers, choose brands from the aspects of the concept of CSR, the economic, social and environmental. The essay is based on a qualitative method with three focus groups, with five respondents in each of …
… draft their contract. A comparison to the legal minimum protection of consumers clearly shows that the protection in the law of purchase seems relatively weak. Furthermore, because the law shall be interpreted in the light of secondary sources of law, which demands exstensive …
En undersökning av bloggreferenser i fyra svenska tidningar under förvalsperioden 2006 och 2010
… the government and people in power positions and bringing the people as consumers of news closer to the government. There is a theory called agenda setting that says that the media is an actor that shapes the political issues discussed by the people and politicians. In this …
<em>Företagsimage i spelfilm och reklamfilm</em>
… a more and more common method for companies to use when communicating with consumers. The results of this study can’t confirm nor deny that claim, but instead we offered the observation that as a communication method, product placement and TV-commercials are more similar than …
En studie av Red Bull's varumärkeskommunikationoch image
… we could draw general conclusions on Red Bull?sdemographic and attitudes the consumers have against the brand and theirproducts. From our results we could see how wide and impressive Red Bull?sbrand communication is, and how people who don’t even buy their products stillknow …
Om världsmedborgarskap som pedagogiskt ideal
… in the media have started to examine businesses more and more. In addition consumers are expecting more from products, because they are well informed. This means that companies need to market themselves effectively, to convince and get across their message to their customers …
En fallstudie om bilden av Sverige internationellt
… in the media have started to examine businesses more and more. In addition consumers are expecting more from products, because they are well informed. This means that companies need to market themselves effectively, to convince and get across their message to their customers …
Företags vilja att förstå sina kunder
… consumer preference. Due to this, the interaction between the company and its consumers is gaining importance as companies find the need to increase their knowledge about the market. Out of this need social media has emerged as a tool forcompanies to improve their communication …
