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… factors such as our research question: ?What are the habits of Middle Eastern consumers regarding food that marketers from Sweden can target?? To do so we were forced to investigate what kind of lifestyle an immigrant from the Middle East has, since the immigrant’s lifestyle …
en fallstudie av två onlinespelbolag
… target groups on internet and how they use internet to reach out to their consumers. Two gaming companies? websites have been examined. The study has consisted of an analysis of the sites as well as two comprehensive interviews. An analysis were carried out, the result was …
Oetiska handlingars påverkan på aktiekursen
… influenced by the management's behaviour, which in turn has an effect on how consumers perceive the company. Lost trust in the company, which causes decreased sales, will affect the investors' prognoses of the future, and hence the share price. Thus, institutional investors are …
Ingredient Branding: Ett strategiskt alternativ för EMV och LMV inom dagligvaruhandeln
… executed with success in the Swedish market. The objective was to measure the consumers? response to two products from different product categories, representing hedonic and utilitarian products. We have been able to establish that by adding a branded ingredient to a private …
En analys av Marknadsdomstolens utvärdering av imitering i dagligvaruhandeln
… are brought forth: brand owners? protection of brand equity, the good of the consumers and fair competition. We conclude that although the consumer is given a very central role in the Market Court’s rulings, the outcomes have the most palpable effects for the brand owner and the …
älskar, älskar inte..Älskar!
… to contribute as a mediator between the variable trustworthy and the fact that consumers form a positive attitude towards the athlete endorser. Further, the results show that a high level of congruence between product, profile and target group is vital to be able to form …
Om effekterna av nostalgi vid konsumtion
… to understand how the presence of nostalgic emotions during consumption effect consumers. The research model used is a quantitative study with testing of hypotheses generated from theory. The empirical data consists of 500 surveys. The conclusions are: * An increase in the …
Omgivande påverkansfaktorer på svenska snusares attityder
The purpose of this essay has been to examine whether attitudes and behavior among Swedish people who takes snuff are dissonant or not and how their attitudes are affected by the media debate about the health risks snuff can cause. Furthermore, we were interested in finding out …
Innebörden av artikel 82 EGF
… Their behaviour, according to ECJ, was abusive then they tried to tie-in consumers and customers. This way of behaviour could also be seen in the Hilti-case concerning nail guns. Tying occurs when the supplier makes the sale of one product (the tying product) conditional upon …
Svagheter och Möjligheter
… as brands are known to have great importance for corporate prosperities. When consumers experiences a specific brand symbolizes best possible value for money, the corporate behind it has managed to create a unique competitive advantage that should be to its full potential …
… study similarities and differences regarding the corporate governance of the consumers? and the producers? co-operative movement. The motive behind our choice of alignment is that the mechanisms of corporate governance often are described from the perspective of the joint-stock …
… from a kiosk, as well as being there eating a fancy Christmas dinner. To draw consumers during colder seasons is it necessary to have a restaurant that gives a proper impression for that kind of business too.
<em>? En fallstudie på Korsnäs AB</em>
… certain features which made the company better understanding of what end consumers wants. By strengthening the interaction between R & D and marketing department can it be easier to transfer the scientific theory into the products. Korsnäs can use the "customer retention" to …
… experience in being treated differently because of their temperance. As non-consumers, they sometimes were expected to have strong opinions about alcohol and alcohol consumption. Even so, none of them expressed that they had anything against people who drink alcohol even if they …
The Role of the Internet on Swedish Consumer Behaviour
The aim of the thesis was to provide further understanding on how Swedish consumers use the Internet as an information source in their purchase decision process. The subject was investigated from different perspectives: gender, product type and information type. The authors used …
