Interaktivt visuellt säljstödssystem

Sammanfattning

The purpose with this study was to elucidate the pros and the cons

with a sale support system. This has been narrowed down into two

questions: ?What are the pros and cons for a company that have a sale

support system? and what are the pros and cons for a company that

does not yet have a system?? Configurator that is a sale support

system has been studied. It is a system that presents products by

accepting different functions, qualities or parts that are possible to

match. It can be used in business-to-business or

business-to-consumer situations, through different sale channels,

namely direct sale, indirect sale and online sale. The study was

conducted as a case study with several interviews. Three companies

were chosen, two not having a sale support system and one company

having a configurator. The results showed that a configurator is an

innovative solution that can help companies bring added value to their

customers and give them a stronger competitor advantage. It helps

companies with the sale process as well as the consumers with the

purchasing process.