801 uppsatser · sida 19 av 54
En komparativ studie över bloggares och kändisars effekter på konsumentbeteenden och konsumentattityder
… become more and more used for product placing and the bloggers? power over consumers? behaviour has grown rapidly. The aim of this study is to compare a celebrity’s and a blogger’s impact on consumer behaviour and try to understand the underlying reasons why they do have such …
Vad som händer när en produkt i en produktkategori med negativ klang ges ett positivt attribut
… product compared to the congruent product. Moreover, result showed that consumers with a certain trait, which also could be found within the product, showed significant higher product attitude, compared to consumers without the specific trait. No significant differences in …
Konsten att flirta med omtänksamhet
Consumers today are bombarded with innumerable advertising messages. The need for companies to create advertisements that consumers find relevant is thus increasing. In order to break through the ad clutter, companies have to give something extra to their customers and show that …
en studie baserad på Turismbranschens brukande av Social Media
… from working with media channels. Companies can no longer ignore the fact that consumers discuss them and their range of products and services through social media online. Companies need to adapt to this change in the way they use communication channels in media, surrender some …
En studie av marknadsförares väg för att nå ut i reklambruset
… called clutter. Marketers are trying to communicate so many messages to consumers that it makes it difficult for consumers to take in the different market messages that exist. In this paper the authors study how marketers can reach out with a message in today's clutter. They are …
Ett matematiskt arbetsmaterial för förskolan med lärarhandledningar
… reaction to this a major health trend has emerged in recent decades. Every day consumers are exposed to information from the media about what is healthy or unhealthy to eat and the recommendations change frequently. There is great interest in healthy food on the Swedish food …
En kvantitativ studie om efterfrågan av hälsosamma livsmedel
… reaction to this a major health trend has emerged in recent decades. Every day consumers are exposed to information from the media about what is healthy or unhealthy to eat and the recommendations change frequently. There is great interest in healthy food on the Swedish food …
… the final chapter we present our conclusions of the study. We have found that consumers can influence and communicate the brand image in five different ways; by using the brand, through word-of-mouth, buzz, engaging in social groups and through Consumer Generated Media (CGM) …
… the final chapter we present our conclusions of the study. We have found that consumers can influence and communicate the brand image in five different ways; by using the brand, through word-of-mouth, buzz, engaging in social groups and through Consumer Generated Media (CGM) …
… have a website of their own. As a result of multichannel publishing, consumers have a wide range of tv channels to choose from, but there is still uncertainty as to whether more channels automatically equates to more and better news. There is no doubt about the fact that multi …
En kvalitativ undersökning av NTs arbete med att publicera nyheter i flera kanaler.
… have a website of their own. As a result of multichannel publishing, consumers have a wide range of tv channels to choose from, but there is still uncertainty as to whether more channels automatically equates to more and better news. There is no doubt about the fact that multi …
<em>En studie i hur reklamfilmerna från ICA är konstruerade för att locka kunderna till konsumtion</em>
… their brand. This is assumed to lead to increased loyalty and confidence among consumers which makes the consumers visit ICA more often.
… than traditional web banners. Furthermore, the result indicates that when consumers find out about stealth marketing practices it will have a negative impact on future purchase intensions and brand image. Most consumers will also have strong feelings of being deceived, which …
En studie om svenska sociala medietjänsters uppkomst och hur de gynnas av det svenska klimatet
… Spotify, Voddler, The Pirate Bay,Communication, Internet, Culture, Users, Consumers, Developers, Hofstede, Hartley
En studie i hur konsumenten uppfattar varumärkesidentitet i det nya medielandskapet
Title Communicating identity at every level - a study of how consumers perceive the brand identity in the new media landscape. Background The new media landscape has created new opportunities for companies to interact and communicate with the market. Even if this means increased …
