801 uppsatser · sida 18 av 54
En studie i betydelsen av varumärkets styrka
… important when deciding whether to apply co-creation or not, as the observing consumers make up a larger part of the consumer collective than the participating consumers do. The paper at hand aims to investigate how observed co-creation affects consumer attitude and purchase …
en studie av användandet av ekologisk bomull inom H&M
… chain. Organic cotton is a great alternative and a growing number of consumers are asking for clothes made out of organic cotton. The purpose of the thesis is to investigate whether H&M is taking responsibility for the social, ethical and environmental parts of CSR and how H&M …
- En kvalitativ studie
… Conclusion: Our investigation shows similar results as previous studies about consumers attitudes towards Functional Food. Our respondents had mixed attitudes towards Functional Food. The consumers in general still have a sceptical attitude towards Functional Food. To gain an …
Hemtex ompositioneringsprocess samt studie av konsumenternas uppfattning
… Hemtex have been working actively with the resumption of credibility among consumers when it comes to their product quality and they're also trying to increase the understanding of their pricing. We want to be associated with quality and a reasonable price with a vision as …
Kartläggning av frisörer i Danderyd och Vaxholm och utarbetande av checklista för inspektioner
… in hair dressers who are exposed professionally but also in some cases in consumers. Bleaches increase the risk of occupational asthma in hairdressers. Some studies have shown an increased risk of cancer in hairdressers and possibly also in consumers. The use of cosmetic and …
En studie om skönhetsreklam i konsumtionssamhället
… that are being used in TV-commercials for beauty products, to influence the consumers. To study advertising, a semiotic method, symbolic interactionism and other theories which discuss symbols and influences, have been used. Six different TV-commercials for beauty products have …
Är en skiva en skiva om den enbart finns digitalt?
… of fighting new formats instead of embracing them and listen to what their consumers actually want. We have found that the majors now are in the leading edge of music distribution due to technology and that is a first. We have focused this essay on if the consumption of music …
Kreditgivning med bristande konsumentskydd
… These authorities and the non-governmental organisation, The Swedish Consumers? Association, have since 2006 and onwards been pushing for a change of the legislation according to the abrogation of the exceptions. Within several official publications the complexity of sms-loans …
En fallstudie av Ferrosans varumärkeskommunikationsstrategi
… test four different hypotheses from the aspect of the title of this paper. H 1 Consumers trust the pharmacy employees? advice and suggestions for their purchase decisions more than the brand awareness they have received through the companies marketing communication H 2 Consumers …
så kan Billerud Skärblacka AB spara energi på tryckluft
… the efficiency of the compressed air system. There are some large scale consumers of compressed air at Billerud, for example one function at PM8 and the cleaning function of timber trucks. One idea for reducing electrical consumption is to replace compressed air with a high …
En studie kring skolbarns och deras föräldrars attityder gentemot ekorättvisa kläder
… the environmental problems and a willingness to do something about it, the consumers are not always acting that way. Children do imitate their parents and other adults at an early age, so if the role models do not begin to act, think and dress ethically correct, neither will the …
… perspective when we examine the status and image as vintage received byconsumers. Later we compare the image of vintage with theories about brands and brandbuilding. Our aim is to find out if vintage can be named as a brand.Our study is qualitative and we have chosen to conduct …
… patternsand behaviour has been changed. Through the increased knowledge the consumers requiresmore of the products. Today’s consumers values not only prise and quality but are alsodemanding quality products which are tailored to individual needs and tastes. Companiesfocus has …
En kvantitativ studie om Twitters potential som marknadsföringsmedium
… where it becomes even more difficult to break through the clutter and convince consumers to buy their products. In order to succeed, they need to come up with new ways of communicating with their customers. The purpose of this paper is to investigate if micro-blogging could be …
En kvantitativ studie av möjligheter och risker med produktplacering på modebloggar
… compared to traditional media is shown in earlier empirical findings where consumers found blog posts more credible and informative than a corresponding article in a web paper. It can therefore be argued that the informal structure and personal tonality of the blog reinforces …
