801 uppsatser · sida 17 av 54
En flerfallstudie med fokus på användarna och önskade effekter
… strengthen its brand and image as well as form a lasting relationship with its consumers. What other functions does Event Marketing possess? In what context is Event Marketing an appropriate marketing strategy to use? These are two questions that we aim to answer through this …
En studie om Event Marketing
… strengthen its brand and image as well as form a lasting relationship with its consumers. What other functions does Event Marketing possess? In what context is Event Marketing an appropriate marketing strategy to use? These are two questions that we aim to answer through this …
Etableringsmöjligheter av etnisk kosmetik på den svenska marknaden
… and geographic coverage of Swedish beauty care shops. My results manifest that consumers requests colour cosmetics in the shops, however, this products are not deliverd by retailers. Yet, I consider that Swedish retail traders are ready for an introduction of colour cosmetics …
En studie av svenska skivbolags samarbete med iTunes MusicStore och Spotify på den digitala musikförsäljningsarenan
… record companies view digital musical sales and what incentives are given to consumers to buy music digitally? Finally, What position of power do iTunes Music Store and Spotify have on the digital content arena? Material/Method: The data collected for this thesis is retrieved …
En attitydundersökning av de lokala cheferna på Niscayah AB
… aims to through certain parts of the brand equity investigate the trust of consumers for a brand that recently experienced a product-harm crisis. It also wants to investigate why this trust exist, if it does. Structured interviews were carried out at 60 respondents in Uppsala …
En empirisk undersökning av svenska börsföretags lönsamhet och värdering relaterat till hållbarhetsprestanda
… aims to through certain parts of the brand equity investigate the trust of consumers for a brand that recently experienced a product-harm crisis. It also wants to investigate why this trust exist, if it does. Structured interviews were carried out at 60 respondents in Uppsala …
En studie om konsumenters tillit till ett starkt varumärke efter en produktkris
… aims to through certain parts of the brand equity investigate the trust of consumers for a brand that recently experienced a product-harm crisis. It also wants to investigate why this trust exist, if it does. Structured interviews were carried out at 60 respondents in Uppsala …
Consumers seem to become more demanding in their buying behaviour within the fashionmarket. The society refers to individualism, personality and creativity, which affect people’s wayof dressing themselves. Many companies have started to work with aspects that create aconsumer …
… processes in order to stay competitive.Because of the global price reduction consumers around the world expect low-price products, which mean that the companies have to find new ways to produce in a cost-efficient way. To maximize profit most of the textile production is …
Could patterns change the way we as consumers feel about a product as it ages and wears down? Why do some products increase their value as they are being worn downand others do not? Could the same affection that increases with your favourite jeans or an old, worn down, scratched …
… sell their products the companies must create a non-existent need amongst theconsumers. Therefore it is very common in advertising today to use emotions instead ofinformation to attract the customers. Fashion ads are often created to form an emotion withthe consumer. It is also …
… test four different hypotheses from the aspect of the title of this paper. H 1 Consumers trust the pharmacy employees? advice and suggestions for their purchase decisions more than the brand awareness they have received through the companies marketing communication H 2 Consumers …
En studie om användandet av inkongruenta kändisar
… This is not a new phenomenon, though, this strategy is something that we consumers start to get used to and the risk that the consumer unconsciously unselects the message grows. A recently much-disputed theory is the use of incongruent marketing. This means that companies uses a …
En uppsats om hur produktengagemang och motivation påverkar inkongruent marknadskommunikation
… customers? minds, is one way to be different. Two factors that influence how consumers understand incongruent communication are involvement and motivation. This study investigates how consumers react to incongruent communication regarding products with high and low involvement …
En studie om medial förvirring
… on advertising which will not be of benefit to their own brand; the fact that consumers confuse from which brand they have heard or seen commercials, comes as news to nobody. The phenomenon of media confusion has however earned much less attention. As a greater part of the total …
