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… show that blogs are a strong marketing channel because of the great trust consumers feel towards bloggers and since blogs also help consumers to abbreviate the buying process. The analysis also shows that it is important to build relationships on social networks and to actively …
… industrial society there are multiple products and choices to make for us as consumers. For us it is about fulfilling our needs. For companies it is about getting consumers more aware of their particular product and differentiate themselves in the marketplace. In order to do so …
… that product manufacturers put great effort on. The package is often the consumers' first interaction with a product and consumers judge the product based on the package. A common way to evaluate a package design is to let respondents look at a package and answer which …
… Much thanks to it's facilitative and time saving characteristics. Online, consumers are provided with a huge assortment and the opportunity to shop any time they like. Yet, the absolute greatness of e-stores is the possibility to push prices below the physical store price, which …
… as they launch different formats that operate under the same name. Thus, consumers now have many alternatives and substitutes when it comes to choosing which format to shop from. This phenomenon has led consumes to shop across stores for the same brand. The objective of this …
en kvantitativ studie om homosexuellt bildinnehåll i reklam och dess effekter
… have pointed out the potential risks involved with targeting homosexual consumers by using ads with homosexual imagery in mainstream media. Many of these studies have indicated that there may be drawbacks with exposing heterosexuals to these kinds of advertisements. The purpose …
En studie om hur H&M, Lindex & KappAhl säger sig arbeta med socialt ansvar
… and is therefore exposed to outer pressure which, for example, is coming from consumers and the media. Since consumers at present are more aware of what they are buying and where it comes from, it is important that the companies take social responsibility. We have therefore …
<em>En studie om IKEA Sveriges kommunikation i sociala medier</em>
… Conclusions IKEA Sweden has a vision to strengthen relations with their consumers and to market themselves on Facebook. They want to create an image of themselves as transparent, available and honest in the dialogue and managing feedback from their consumers. IKEA Sweden use …
En bildanalytisk studie av Norrlands Guld och Mariestads reklamfilmer
… brand whose identity appeals to us. The brand thus has a major impact on both consumers' decision-making in connection with the purchase, but also for business success. The brand identity is an important aspect that most will affect the brand's popularity. This identity consists …
a literature review
… combined with higher production costs, lower meat-yield and uncertainty of consumers? willingness to pay seems to be the main reasons. EU-legislations imply use of indigenous slow- or medium growing strains in organic production, nevertheless, fast growing (FG) broilers are …
En studie om konsumenters syn på corporate social responsibility och den internetbaserade klädinsustrin
Abstract Title: ”A more humane and equal world” A consumers view on corporate social responsibility and the internet based apparel commerce. Author: Fanny Bergström & Isabelle Blanc Mentor: Emma Svensson Purpose: The purpose of this thesis was to examine the attitudes and …
- Implementering & faktorer inom Viral marknadsföring
… and computers marketers try to find new ways to reach out and connect with consumers. Succeeding with a viral spread is not easy; it's several factors that are important. Viral marketing encourages consumers to recommend and talk about product-related information with each …
Skapas lojalitet eller tröghet?
… this study takes a new approach to examine how these programs influence consumers? attitudes toward brands. This paper is influenced by the recent findings that question the capability to create a clear picture of the effects of loyalty programs by conducting quantitative …
Hur konsumenter av ekologisk mat orienterar sig i märkesdjungeln
… is a similar study in the form of focus groups, to explore and examine how consumers perceive and trust organic brand or labels in Sweden. It also explores which knowledge consumers have regarding why a product has an organic brand and what it means. The study shows that …
Vad som möjliggör respektive förhindrar produktdelningssystem
… placed somewhere in between renting and privately owning a product, where the consumers usually pay a membership fee or a monthly fee to have access to the products whenever they need them. The concept is relatively new, and there are many products for which product sharing …
