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This study aims to explore how self scanning affects consumers impulse buying. Up til this day researchers are not aware how technologies like self scanning affects consumers behavior in-store. Consumers with self scanners are able to keep track of the rising sum, which could …
En studie av kommunikationsstrategiers utfall hos målgruppen med avseende på olika konsumtionsbakgrund
In this paper the authors aim to examine the effects on consumers using different strategies in a campaign within social marketing. A model by Evans et al (1996) has been used in order to see the different steps in which advertising catches the viewers? attention and eventually …
En studie om små och medelstora företag i den svenska modebranschen
… survival, it is important that smaller companies work from a relational consumers approach. In that way companies can create loyal consumers which can later on contribute to good Word-Of-Mouth. In its turn this can generate new consumers.
… a trend that is humanitarian, attractive, and here to stay. We believe that consumers are more aware of their consumption choices. We want to maintain that this awareness is not based in rational consumer choices, but more ethically conscious consumer choices, which fosters …
En komparativ tvärsnittsstudie
… level spent more time by the computer. The boys who were high computer consumers showed either a high or low level of physical activity, while the boys who were low computer consumers were presented mainly by boys with a high activity level. BMI increased in relation to …
… företag i deras arbete med marknadsföring och varumärkesbyggande.Today's consumers are daily exposed to a large amount of different kinds of advertising. The brand has an important role in this context. The brand acts as an identity platform, giving the company an opportunity to …
… approached the problem with retailer brands that copy marketing leaders to get consumers attention in the storeshelf. We have sought to explore how much a designed package would change the consumers opinion of a brand and if this effect is different depending on if the brand is …
… outcome and, if so, further investigate how survey methods differ in terms of consumers' attitude and also their perception of their privacy. The results of our study suggest that there is a correlation between consumers' attitude to a survey method, their perception of their …
utmaningar, möjligheter och problem
… questions has constantly been: ?How can we (companies) stay relevant and catch consumers attention even though them being more informed and skeptic then ever before?? Here we have found that gamification may be a relevant and interesting tool in capturing the attention of …
En kvalitativ studie på SCAs produkter Edet papper och Libresse
… is given to us. As a natural result of all this, power is transferred to consumers. You can no longer differentiate yourself by only price and function, thus companies must play on the emotional aspects and create a relationship with consumers. A key to success is to understand …
… in the development of the business, as well as what significance it has to consumers in selecting a tour operator. Furthermore, the purpose is to provide recommendations on how tour operators should work to communicate their commitments. Methodology: The research strategy …
en studie om förebyggande arbete på familjecentraler
… in the development of the business, as well as what significance it has to consumers in selecting a tour operator. Furthermore, the purpose is to provide recommendations on how tour operators should work to communicate their commitments. Methodology: The research strategy …
En studie om konsumenters förhållande till researrangörers CSR
… in the development of the business, as well as what significance it has to consumers in selecting a tour operator. Furthermore, the purpose is to provide recommendations on how tour operators should work to communicate their commitments. Methodology: The research strategy …
En gap-analys av försäkringsbranschen
… work to create value and confidence in their brands and then compare whether consumers perceive brands as companies seek. Method: The study is a gap analysis of both qualitative and quantitative in nature containing both interviews with insurance companies and a survey carried …
… and established brands and focus on the impact that Lager 157's brands have on consumers' attitudes and behaviors. We examined the positive and negative effects that may occur through brand combination and how the assortments focus, depth and width controls the consumer …
