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Kundrecensioners påverkan på konsumenter utifrån Regulatory Focus-teorin
… examines the eWOM effect, more specifically: how customer reviews effects consumers. The study is based on a modified version of the Regulatory Focus Theory which describes consumer behavior using consumer consumption goals. The purpose of this study was to examine how positive …
… to test a healthy energy dense drink based on oats targeted for the elderly consumers as a strategy to prevent malnutrition among elderly. The aim was further to test the energy dense drink on young active people, for comparison. The consumers? attitude was investigated through …
… The aim in this thesis is to investigate how these video presentations affect consumers' emotions, cognitions and intentions. Since previous studies have found that different shopping scenarios can moderate the effect of stimuli in the atmosphere on the consumers' emotions, we …
Studie av olika metoder för att reducera bakterier
… washingcycle which can cause problems for the environmentally-conscious consumers since this causes unnecessary energy waste and emissions of chemicals in the washwater. To solve the problem in a more environmentally-friendly way by directly attacking the bacteria with an …
Om värdet av kampanjsajter för besökare och annonsörer
… of advertising, dependent upon the advertisement being actively pursued by consumers. The popularity of campaign websites stands in sharp contrast to the increasing advertising boredom among consumers often discussed in both public media and academic contexts. Despite the …
möjligheter för potatisbranschen
… of the attitude and behaviour towards potatoes that are being held by Swedish consumers. In order to reach to the conclusion, in- store interviews had been held with customers in the cities of Stockholm and Malmö. The interviews showed that the typical potato-consumer prefers to …
Kreativitet är vad du uppfattar och beror på dina egna erfarenheter
… advertisers, deciding the norms of creativity without wondering how consumers define creativity. Thus, the main purpose of our thesis has been to investigate which dimensions advertising creativity consists of and the driving forces behind them. All based on a consumers? point …
… communication can be understood as a form of governance that encourages consumers to adopt more self-regulating environmental behaviours, while simultaneously legitimising continued consumption through ideals of responsible outdoor leisure and sustainable consumption practices …
… fantasy mediums. This is done through interviews with six different fantasy-consumers, along with two observations; of which one is performed at a science fiction convention and the other at a table-top role playing game. The study resulted in a basic understanding of escapism ? …
en samhälls- och distributionsekonomisk analys av internet som försäljningskanal
… changes this by causing competition between the unpaid work done by consumers and the labor performed by employees. In this master thesis grocery shopping on the internet is analyzed in a economic perspective with focus on distribution, changing marketstructures, driving forces …
ett sätt att kommunicera varumärkesidentitet?
Background: The consumers of today have the possibility to choose from a wide range of products and services. Consequently, the ability to differentiate the products is essential for the brand owners. If a brand owner does not manage to differentiate its product, it can be …
I konsumenternas eller konkurrenternas intresse?
… can, according to Swedish legislation, be forbidden if they are unfair to consumers or to the competitors of the one who states the terms. The term stipulating that a car has to be serviced by an authorised repairer for the continued validity of an extended warranty must also be …
ABSTRACT Purpose: The purpose of the thesis is to examine and explain which consumers who choose to, or not choose to, shop for clothes via Internet. This will give businesses, and the reader, a better understanding on the views, of customers, on E-business with clothes …
en marknadsundersökning
ABSTRACT Purpose: The purpose of the thesis is to examine and explain which consumers who choose to, or not choose to, shop for clothes via Internet. This will give businesses, and the reader, a better understanding on the views, of customers, on E-business with clothes …
… contacts with authorities and politicians easier and the marketing towards the consumers more effective, a more organised collaboration between the small-scale producers are proposed in this work. A majority of the interviewed producers expressed an interest in organic farming …
