195 uppsatser · sida 3 av 13
En kvantitativ studie som testar hur ansträngningsgrad påverkar uppkomsten av kommunikationseffekter
… world of marketing today. But while we know that it is the interaction between consumers and the brand within the scope of live marketing that gives rise to loyalty and purchase intention, we have no knowledge in how the company's efforts affect the outcome. As the investments …
… with a lot of different players.During the last couple of years a new group of consumers have grown forth, these are calleddenim nerds. These consumers and their view on denim has not yet been studied. This is themain purpose of this study. During this study we have come in …
… it shall be appropriate given the situation. This paper aims to describe consumer attitudes in various gift-giving occasions. To give another perspective the paper also discusses and describes the term of self-gifting, when the giver and receiver is the same person - you. The …
En kunskapsöversikt
… were identified; building the basis for helping, workingtogether, more than a consumer and the professional role. The institutionalisedknowledge regarding the consumers, their problems and in which way thisrelationship is helping, was understood as an integral part of the power …
En studie av motivation bakom Crowdsourcing med SDT & Motivationsfunktioner för ideellt arbete som förklaringsmodeller
… the social environment in which the public has an opportunity to act as both consumer and supplier. Prior research in this field emphasizes the importance of understanding individuals? incentive to share their knowledge. Thus, what are the underlying objectives behind …
… moving towards a multiple transaction approach, where packages can affect the consumer also after the purchase. For a range of goods extrinsic cues has been shown to have stronger effect on consumers' evaluation than intrinsic ones. Rarely are the effect of extrinsic cues on …
… The purpose of this study is to obtain more knowledge about fashion consumers? attitudes towards sustainability in the textile business in general and consumer to the fashion company Monki in specific and also to explore how these customers prefer to acquire sustainability …
Hur konsumenter av ekologisk mat orienterar sig i märkesdjungeln
There are many eco-brands on food products. It can be confusing for the consumer to know which one to trust or choose and since July 2012, there is an EU law and a mandatory EU organic label that must be displayed on all food products marketed as organic, eco or bio. Organic …
inom kunskapsområdet konsumtion och ekonomi i Hem- och konsumentkunskap
… source of information for understanding the rights and responsibilities as a consumer. Students also considered that any individual and the state are those with the greatest responsibility to conserve the earth´s resources. Students interests in consumption and economy was low …
The purpose of this thesis is to gain a holistic understanding of who are the consumers of fortified health food products; moreover to highlight what are the characteristics of the consumers who are likely to purchase these products. This thesis employed a quantitative strategy …
en studie i varumärkesutvecklande
… which appears as not as accurate for the brand. Myrorna should be meeting the consumer streams according to the product and also by the branding values than today’s propensity. SUGGESTIONS FOR FUTURE RESEARCH For future research within branding towards the brand Myrorna I …
… are serving is of good quality and safe which prevent food poisoning. As a consumer you mostly do not have any insight what’s happening in the kitchen at the restaurant. What is really going on when they prepare the food? An introduction of the Smiley system could help you as a …
- vart är utvecklingen på väg?
… research: ”A study of the physical dealer prospects” and ”Studies on the consumers” willingness to pay for environmentally friendly charter? would be interesting. Contribution of the thesis: An increased understanding of the trends in the charter industry. Key words: Trend …
… reach out with a message and it is crucial to differentiate the company in the consumer market.Differentiation of the brand requires knowledge of competitors who are on the market. Understanding competitors, as well as the customer, is the basis for a well functioning …
utmaningar, möjligheter och problem
… questions has constantly been: ?How can we (companies) stay relevant and catch consumers attention even though them being more informed and skeptic then ever before?? Here we have found that gamification may be a relevant and interesting tool in capturing the attention of …
