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… of products with health claims. We have chosen to put a main focus on the consumer, as he or she determines the business potential. This is an unusual approach since most studies cover the producer’s perspective. We thereby wish to contribute with new knowledge on the area in …
En studie kring högfrekvenshandel med fokus på skillnader mellan attityder och tidigare forskning.
… Läromedelsanalys. Abstract The analysis studies the meaning making regarding consumer issues in three Home and consumer studies textbooks based on the syllabus 2000 (Skolverket, 2000a). Firstly the consumer issues were defined and delimited according to the consumer process …
En läromedelsanalys i hem- och konsumentkunskap med utgångspunkt i kursplan 2000.
… Läromedelsanalys. Abstract The analysis studies the meaning making regarding consumer issues in three Home and consumer studies textbooks based on the syllabus 2000 (Skolverket, 2000a). Firstly the consumer issues were defined and delimited according to the consumer process …
marknadsföringsstrategier för Svenska FSC
… little attention has been given to marketing efforts in order to increase the consumer knowledge of FSC. By conducting a survey of the Swedish consumer’s knowledge of FSC and preferences towards other value-added labels and by interviews with the FSC initiative in the …
… who consider ethical aspects when they buy clothes, so called ethical consumers.Since research on Swedish ethical consumers is limited the authors of this thesis found it interesting to take a closer look at them. Previous research has noticed a gap between the ethical …
En studie om konsumenters ansedda kunskap angående olika betalningssätt via webben och deras säkerhet
… each year for the past several years, but still just over half of all the consumers feels worry about payment security. This could be the reason why over half of the consumers just shopped about one time on the Internet during the whole year of 2009. Another reason could be that …
Den modererande effekten av kunskap och engagemang på utvärderingen av produkter med triviala attribut.
… price of the product and the decision context. How the characteristics of the consumer influence the effect of trivial attributes has until now been unknown. This thesis investigates how the consumer’s level of knowledge and personal involvement influence the effects of trivial …
en kvalitativ studie för utveckling av ett produktkoncept hos ICA
… packages and needs to increase the knowledge about the market and the consumer. Thus, there is a need for a qualitative study highlighting different consumer needs and attitudes towards fresh fish. The purpose of the study is to assess the Swedish consumers´ behaviour in the …
… antibacterial treatments have become increas-ingly common for the general consumer. These are often marketed as antibacterial and odor-free, but what is not clear is what kind of substances that are used to achieve the odor-free effect. Usually these are based on inorganic …
En studie kring skolbarns och deras föräldrars attityder gentemot ekorättvisa kläder
… the environmental problems and a willingness to do something about it, the consumers are not always acting that way. Children do imitate their parents and other adults at an early age, so if the role models do not begin to act, think and dress ethically correct, neither will the …
factors influencing the consumers' choice when buying probiotic products
The purpose of this thesis was to describe what factors influence consumers? choice when buying probiotic products. Functional Foods have been predicted a bright future on the food market but so far the concept have not been embraced by the consumers. The reasons for this are …
… procurement organisations, multiple and single sourcing, brand equity, consumer behaviour and involvement, Efficient Consumer Response including supply chain and category management and finally Demand Chain Management.Method: For the case studies, three food retail companies …
-En tjänst som hamnar utanför konsumenttjänstlagen ?
Abstract This essay is about what rights that a consumer has, after it’s been to a beauty-shop getting a treatment somewhere on her body. We were interested to see what kind of regulations that could be useful if a problem occurred after or during treatment. There are several …
en empirisk studie genomförd med en kvalitativ metod
… the most increasing production of all organic provisions. The Swedish consumers value provision production that have a reduced impact on the environment and further protects the wellness of animals and plants (Jordbruksverket, 2010). Today, the organic egg production composes …
En studie om annonsers effekt på konsumenter
… industry, advertisers battle to find unique ways to capture the attention of consumers. But is it possible that some advertisers take their techniques to an extreme in the struggle to be remembered This thesis aims at investigating whether it is possible to offend a consumer …
