195 uppsatser · sida 4 av 13
… as they launch different formats that operate under the same name. Thus, consumers now have many alternatives and substitutes when it comes to choosing which format to shop from. This phenomenon has led consumes to shop across stores for the same brand. The objective of this …
… on three different sources of data; sales data, in-store observations and consumer interviews. The results show that adding interactivity in digital signage at shelf is not affecting consumers in any noticeable way compared to non-interactive screens. Though, the general effects …
… how companies work with CSR issues if the information does not reach the final consumer. The focus of this paper is therefore to examine how some of the major clothing companies communicate about their work with CSR issues and if consumers believe that they have the information …
A Study of Consumers? Perception and Knowledge in a Minor Town in Sweden
The purpose of this thesis is to get a better understanding of consumers? perception and knowledge of Fair Trade and Fair Trade products in Sweden. Literature was reviewed before the empirical research was conducted. A quantitative method, in form of a questionnaire survey, has …
… test four different hypotheses from the aspect of the title of this paper. H 1 Consumers trust the pharmacy employees? advice and suggestions for their purchase decisions more than the brand awareness they have received through the companies marketing communication H 2 Consumers …
En fallstudie av Ferrosans varumärkeskommunikationsstrategi
… test four different hypotheses from the aspect of the title of this paper. H 1 Consumers trust the pharmacy employees? advice and suggestions for their purchase decisions more than the brand awareness they have received through the companies marketing communication H 2 Consumers …
Nanomaterial i konsumentprodukter som sociovetenskapligt dilemma.
Nano materials can today be found in a wide range of consumer products and the number of new products on the market is expected to inrease. In the shadow of hope for nano materilas potential in various applications, low awareness of its health and environmental risks is hiding …
En studie om Abba Seafood och Oatly ABs etablering i Tyskland och Spanien
… to do through investigations of the market with its competition, costs and consumers. The nature of these is crucial for the companies when exporting to new consumers.
… draft their contract. A comparison to the legal minimum protection of consumers clearly shows that the protection in the law of purchase seems relatively weak. Furthermore, because the law shall be interpreted in the light of secondary sources of law, which demands exstensive …
En fallstudie av Örebro kommun
… considerations in public procurement, an authority has the possibility to use consumer power to influence the actors in a market. The purpose of this paper is to investigate public procurement of textile products in a municipality, in order to gain knowledge about factors that …
Usability is a well-known term in system development. Today both consumers and organizations aim to increase usability. The purpose of the study is to gain knowledge about inexperienced users? interactions with websites and concretize that knowledge for future studies.Interviews …
En studie av köpbeteende vid högskolan i Jönköping
… framework The most of the theory in this thesis is fetched from the area of consumer behavior, but is complemented by theory about financial services. Conclusion 6,7 percent of the students were uninsured and we found a number of different variables that provide differences in …
En studie av en marknadsföringsstrategi
… the reason why companies choose to present TV-series is to be seen and remind consumers about the company and its products. They also want the consumers to be aware of their trademarks and new products. The companies furthermore want to reach out to as many as possible and …
En studie om medial förvirring
… on advertising which will not be of benefit to their own brand; the fact that consumers confuse from which brand they have heard or seen commercials, comes as news to nobody. The phenomenon of media confusion has however earned much less attention. As a greater part of the total …
En studie som undersöker möjligheter och hinder i utvecklingen av det svenska elsystemet
… International organizations share visions of opportunities for electricityconsumers and new actors, ready to enter the market. At the same time, electricutility companies may question the need for some of these upcoming changes, as theyare sometimes expected to lead the …
