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… experience that the self-scanning ability is received by their respective consumers. Several open individual interviews were conducted with the administrative head of sales and various employees working at different departments at Coop Forum in Skara In offering self-scanning …
ekologiskt eller konventionellt?
A majority of Swedish consumers have a positive attitude towards organic production and the number of organic products on the market is increasing. Despite these positive trends, there are still relatively few consumers who choose to buy organic produced products. According to …
En studie om drivkrafter, medvetenhet, makt och ansvar inom onlinecasinomarknaden
… focusing on how data-driven and advanced marketing practices influence consumer behavior and contribute to problematic gambling consumption. By observing the online casino industry, the study identifies how companies use sophisticated data analysis methods and psychological …
The purpose of this investigation is to come across the associations of consumers who are being exposed to a brand extension from a different product category. Moreover, our aim is to contribute to the knowledge of how consumers respond to these extended products, by …
The aim of this paper is to define the perceived consumer values that physical record stores create in order to compete with other distribution technologies. A qualitative method has been used, based on interviews with managers of three records stores in Stockholm. Interviews …
… a knowledge gap in the retailing industry, concerning the actual effects on consumer choice, as well as on the overall store evaluation. This report tests the current theories of the subject, and also further aim to explore the effects of completeness/incompleteness on …
En studie om yngre barns sociala relationer och identitetsskapande i ett postmodernt konsumtionssamhälle
… children's identity formation and social relationships are depicted by today's consumer society. In order to reach the goals of the study I also concentrated myself on questions regarding the reflection of symbolic aspects consumption in younger children's interaction and …
en jämförande studie mellan sport- och bygghandeln
… this study aims to bring new knowledge to the DIY branch for improved consumer and product handling. A second related issue this work addresses is the need to move the moldings from their anonymous placement in the lumberyard to a more attractive placement inside the DIY-store …
… control of theirbrand communication, instead the power has shifted towards the consumers. This means thatconsumers play a role in the forming of a brand and how it is perceived. For small fashioncompanies with limited resources the Internet provide suitable tools, like facebook …
consumer behavior in purchasing and donating secondhand clothes
… year. Around three kilos of these 15 are either exported or given to charity. Consumers in Sweden throw away around half of the textiles bought per year and person. More knowledge is needed in order to understand the consumer behavior and change it in a more sustainable …
an assessment of the application ”våga fråga - få en bonde på köpet” from a farmer perspective
In June 2013 a debate concerning the consumers? right to a label of origin on food packages was held in the Swedish parliament (www, Riksdagen, 2014). The debate was sparked by some food scandals where labelling was falsely used, claiming something that was not true ” the …
… busy moms; and present insights that can help food retailers in targeting this consumer group in-store. Methodology: We use an iterative approach, and work with photo elicitation interviews. We let our respondents capture their experiences in photographs, which then aid in …
i ett litet kommunalt bostadsföretag i glesbygd
… by the segments on a market, while they can bring a product into line with consumer needs by marketing. To survey the needs of consumers, demographic segmentation could be in use. It is about to survey the most importent factors or advantages the consumers have in their living …
… slightly. Several earlier studies state that multiple factors affect the consumers? choice between green and brown electricity, although there is still no complete answer to why consumers do not switch to green electricity.The purpose of this thesis is to examine the underlying …
product development at Lindell's Gårdsslakteri
… a competitive business where the costumers change their requests constantly. Consumer-led product development is developed from the wish to fill the consumer’s needs and expectations and thereby be more likely to succeed. Lindell’s Gårdsslakteri AB is a local slaughter and meat …
