147 uppsatser · sida 4 av 10
En bildanalytisk studie av Norrlands Guld och Mariestads reklamfilmer
As a consumer often chooses product or service to satisfy the specific needs or desires. However, there is more often than not several brands that manufacture the same product, which means we also have to choose between these brands before we can calm our needs. This choice is …
… what’s in the future. The aim is also to give an better understanding of the consumer buying process. The latest available statistics show that there are 453 producers of carrots in Sweden and that they are located from Ska?ne to Norrbotten. The main location is in the south and …
This study examines if there are any behavioural differences in-store between consumers who choose a healthy product and consumers who choose a regular product. 540 observations were conducted were different variables were studied. Tthe results indicate that there are some …
en fallstudie gällande positioneringsvalets emotionella aspekter och konsumenternas uppfattning
… show their interest and commitment in order to offer and influence the consumer into choosing the environmentally sustainable alternative. Also, in order to properly reach out to the consumers, it is of outmost importance to map out their attitude towards these types of …
Title: Food companies' work with CSR and its impact on consumer purchases of organic products Level: Final assignment for Bachelor Degree in Business Administration Author: Maria Nilsson and Mikaela Jaredal Supervisor: Agneta Sundström Date: June 2015 Aim: The study aims to …
<em>En undersökning om hur företag bör kommunicera mot 80-talister</em>
… it comes to message and choice of channels when communication is intended for consumers born during the'80s.
En studie om kundens val av bank och kundlojalitet gentemot banken
… of interviews with a smaller focus group to receive a deeper insight of the consumer’s thoughts regarding the main purpose and problem formulations. Conclusion: The main factor when choosing a bank is recommendations from family or friends. Other factors that also influences the …
… For the manufacturers to be able to grow they have to compete for the existing consumers. The problem is for the manufacturer to protect its consumers and still be able to gain consumers from its competitors. Purpose: Our ambition is to study consumers brand loyalty for daily …
… Union. Therefore, the creation of a single market in insurance will enable consumers to have access to wider choice of insurance products, and insurance companies to gain access to markets in various Member States and compete effectively. The EU legal framework for the insurance …
The thesis deals with consumers behaviour in the use of online services and the cultures effect on it. It is a study of Swedes and Danes use of online job data bases. The thesis is based on a quantitative study. A questionnaire were used sent out to 80 Swedes and 80 Danes. The …
The EU has decided that it should be possible for consumers to get information about the origin of the electricity they buy. Therefore, there is a need to examine different systems for electricity disclosure. In this thesis two ways of disclosure have been studied: ? Certificate …
Har rekonstruktören en roll i det?
… riksförbund), started their project to strengthen the link between consumers and producers in 2008.This paper is part of the project and its aim is to investigate consumers' views and values upon the effects and products from Swedish agriculture. Opinions and values have been …
En intervjustudie av åsikter och värderingar om effekter och produkter av det svenska jordbruket
… riksförbund), started their project to strengthen the link between consumers and producers in 2008.This paper is part of the project and its aim is to investigate consumers' views and values upon the effects and products from Swedish agriculture. Opinions and values have been …
en fallstudie av två företag inom dagligvaruhandeln
… in general. This study aims to examine the corporate social responsibility for consumer health in food retailing, in which ways the companies promote healthy eating; in what extent they do it and also the motives for companies for corporate responsibility. The empirical study is …
en koppling mellan marknadsföring och finansiering
… Brand Value Change, and the Market Hypothesis. Additionally a theory of the Consumer Buying Process and CAPM-model about financial risks is presented. Method: An event study of 30 companies to investigate if there is any change in their stock values and interviews with three …
