147 uppsatser · sida 3 av 10
En studie om den offentliga statistikens möjligheter inom svensk e-handel
… SIKA, Statisticka Centralbyrån and World Internet Institute. Before the consumer chooses his store, he or she will need to choose what platform to use for the purchase. The choice is between the Internet market and the ”physical” market. If the Internet is chosen for the …
En studie kring konsumentval inom konferensbranschen
In today's society, consumers get in touch with hundreds of advertising messages a day from companies. It is up to the consumer to choose the messages they want to listen to and ignore the ones they want. Today, there is an advertising saturation and this has implications for …
En studie i hur företag kan påverka konsumentens köpvanor genom införandet av mobil handel
We chose to write this essay about mobile commerce and what influences a consumer's buying habits within mobile commerce. We also look at how a company can implement mobile commerce. We could not find any studies that directly addressed factors that affected consumers of mobile …
Konsten att flirta med omtänksamhet
Consumers today are bombarded with innumerable advertising messages. The need for companies to create advertisements that consumers find relevant is thus increasing. In order to break through the ad clutter, companies have to give something extra to their customers and show that …
For the last 50 years the amount of available consumer goods has exploded in number, due to improvements in production and technology. The problem is that the overall sales of many categories are stagnant and retailers are unwilling to grant the categories more shelf space …
… a trend that is humanitarian, attractive, and here to stay. We believe that consumers are more aware of their consumption choices. We want to maintain that this awareness is not based in rational consumer choices, but more ethically conscious consumer choices, which fosters …
… and the choice of media for advertising, and how these phenomena influence consumer attitudes toward the ad itself as well as the brand. It also explores the effect of advertising future products and advertising in two different media on the third person effect. Lastly, it …
… finding is that an incongruent language choice can have positive effects on consumers' attitudes and even on their purchase intentions. The results reveal several other interesting findings that are an important contribution to this research field. However, since the area is …
… betting coupons was made in the experiment strengthens our results. Hence, consumers are prone to make the conjunction fallacy in everyday purchasing situations.
The aim of this thesis is to form a theory of the green consumer power and to distinguish whether this phenomenon could indicate a movement toward the ecological citizenship. To do so, scientific theories regarding the responsibility of companies have been used, as well as the …
… system of the doctrine of consensus. A change in the regulations concerning consumers rights has made the doctrine of consensus applicable at consumers purchases. A lot have changed, both in businesses and in the legal system, since the doctrine of tradition was introduced in …
… among the end customers. Most of our interviewees reach their end customers (consumers) in first place and customers (companies) in second place, since many B2B-companies do not yet use social media. Half of our respondents mention that social media should not be used for …
En studie om små och medelstora företag i den svenska modebranschen
… survival, it is important that smaller companies work from a relational consumers approach. In that way companies can create loyal consumers which can later on contribute to good Word-Of-Mouth. In its turn this can generate new consumers.
… outcome and, if so, further investigate how survey methods differ in terms of consumers' attitude and also their perception of their privacy. The results of our study suggest that there is a correlation between consumers' attitude to a survey method, their perception of their …
… industrial society there are multiple products and choices to make for us as consumers. For us it is about fulfilling our needs. For companies it is about getting consumers more aware of their particular product and differentiate themselves in the marketplace. In order to do so …
