147 uppsatser · sida 2 av 10
… which have forced companies to look at themselves from a new point of view. Consumers have a complete new set of ways to gather information and are more motivated than ever to make sustainable consumption choices. This change of attitudes among consumers has made companies focus …
… Brick-and-mortar stores are still the only choice for buying fast moving consumer goods (FMCG) for many consumers. The retailers thus have the opportunities to integrate new channels and touchpoints in the process, which opens up for a great number of ways in how to communicate …
… slightly. Several earlier studies state that multiple factors affect the consumers? choice between green and brown electricity, although there is still no complete answer to why consumers do not switch to green electricity.The purpose of this thesis is to examine the underlying …
en studie om förutsättningarna för ett nytt EU program
… University - School of Business and Engineering Title: Differentiation from a consumer perspective - How important is differentiation from a consumer’s perspektive when choosing a residence? Presentation of problem: How important is differentiation from a consumer’s perspective …
… University - School of Business and Engineering Title: Differentiation from a consumer perspective - How important is differentiation from a consumer’s perspektive when choosing a residence? Presentation of problem: How important is differentiation from a consumer’s perspective …
Konsumenternas utvärdering av linjeutvidgade produkter och dess relation till prissättningen
… is the wider variety of product a corporation has, the better for the consumer: more product - more choices. Companies often develop a line extension to broaden consumer range through product attributes including quality, function and design. These developed attributes within …
Designfaktorer som påverkar valet av tjänsteföretag.
… small differences between companies make it hard to find the grounds of the consumer’s choice also making it imperative for companies to inter-pret the needs, habits, and expectancies of the consumer. A winning con-cept is hard to identify ? individualism makes it harder to …
De verkliga effekterna av kreativa mediaval på kort och lång sikt
… crowded by various brands and different commercial messages. At the same time, consumers learn how to screen marketing communication and their cognitive ad filters enable them to avoid message elaboration. Thus, new thinking and new communication executions are required in order …
- En studie gjord på fyra norrländska företag
… is the wider variety of product a corporation has, the better for the consumer: more product - more choices. Companies often develop a line extension to broaden consumer range through product attributes including quality, function and design. These developed attributes within …
… mainly to clarify how a store should work with visual merchandising to reach consumers and create a positive reaction from them. We have also investigated the importance of the relationship with the customer, and how the company works with it through relationship marketing. We …
… are serving is of good quality and safe which prevent food poisoning. As a consumer you mostly do not have any insight what’s happening in the kitchen at the restaurant. What is really going on when they prepare the food? An introduction of the Smiley system could help you as a …
Social Media Marketing
… social media. Only interviewing individuals working with social media and not consumers, allowed for defining a clear scope for the study and personal interest in the business operators? viewpoints drove that choice.The theoretical framework comprises the central concepts …
… issue in favour of USA et al. The problem that was identified was in regard to consumer opinion in the EU. How could the EU meet its numerous international trade obligations while at the same time meeting the needs of the citizens of the Union? Added to that was the issue of …
… with a lot of different players.During the last couple of years a new group of consumers have grown forth, these are calleddenim nerds. These consumers and their view on denim has not yet been studied. This is themain purpose of this study. During this study we have come in …
When in the process of buying a product based high effort behavior, the consumer needs information to decide on which product that best satisfies their need. There is a wide arrange of sources where this could be found. One of the most important, due to the great influence it …
