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En analys av servicekulturen på Malmö Aviation och Rica Talk Hotel
… has a well established and well functioning service culture within the company, while Rica Talk Hotel is in the middle of a development process where they are reviewing their existing service culture. The new service culture has not yet been established in the company, and …
En analys av <em>The Coca-Cola Company's</em> marknadsföringshistoria ur ett moderniseringsperspektiv
Drink! The Marketing History of The Coca-Cola Company: A Modernization Perspective examines the development of The Coca-Cola Company’s marketing history, from the founding of the company in 1886 until today. The Coca-Cola Company has been superior on the market for over a …
En fallstudie av ett apoteks interna marknadsföring
… to increased competition. Meetings between the consumer and the employees of a company determine how the customer perceives the company and / or its brand. This has result in that many companies have realized the importance of internal using the same marketing skills that are …
Background: Acquisitions are a well-known method for increasing company size and strength on the market. But to reach the targets set, more than just a positive economic calculation is required. An atmosphere that supports the company's integration is needed, for which it is of …
en etnografisk studie om Stena Bulks unika företagskultur
… cultures have since the 80's, when the phenomenon was associated with a company's economic success, been a frequent research object. Corporate culture is then often described as something that can create efficiency, success and loyal employees. Often discussed about strong …
… establish a branch in Japan and especially to look at if and how the Swedish company in this study has adjusted its corporate culture to suit the Japanese market. Method: Data is collected thru a number of semi constructed interviews. A first telephone interview was followed by …
Att möta en ny marknad
… establish a branch in Japan and especially to look at if and how the Swedish company in this study has adjusted its corporate culture to suit the Japanese market. Method: Data is collected thru a number of semi constructed interviews. A first telephone interview was followed by …
Likheter och skillnader mellan frivilliginsatser & tvångsvård i ärenden med barn som har en eller två föräldrar med psykisk funktionsnedsättning.
… has a well established and well functioning service culture within the company, while Rica Talk Hotel is in the middle of a development process where they are reviewing their existing service culture. The new service culture has not yet been established in the company, and …
Att synliggöra icke materiella tillgångar
… important resources in an economy were tangible goods. Historically, Swedish company culture has been dominated by engineering and techni-cal innovation has been the focal point. Today, Intangible values drive product development and form a company’s differentiation. Intangibles …
Ledares och medarbetares uppfattning om kunskaps- och informationsöverföring i ett produktionsföretag
… to create knowledge transfer. Also that the employees and the leaders of the company knows how knowledge- and information transfer arknkoe done best for them. That is why we chose our purpose to be: The aim is to understand the differences between managers and employees …
… communication through different behaviors and expressions in the investigated company.
Påverkan av kulturen i Mellanöstern på internationella klädföretag
… change. An incorrect translation can result in misunderstandings and harm the company´s brand and image. A great possibility that has been identified is technology, where the mobile and internet consumption is very high in many of the countries in the Middle East. Companies …
En kulturstudie i ett industriföretag
… picture of their everyday work on Gävle Galvan. It’s hard to describe a company’s culture and I have, with help from the stories and my own observations, tried to give an as balanced picture as possible. The interviews and my observations, together with organizational …
En kvalitativ studie utav bruksmentalitet, säkerhet och kulturella betingelser
… influenced by that relationship. In order to change the safety culture, the company has to decide what culture they want, what laboured people at Avesta Work should be associated with and finally, how to deal with people who does not fit in with that safety behavioural and …
Hur ett svenskt företag går till väga för att skapa ett enhetligt budskap i olika kulturer
… true for Swedish companies traditionally operating on small markets. A company that is about to establish on a new market is faced not only with possibilities but also with challenges and risks. Researchers have found that companies that establish on foreign markets will have to …
