208 uppsatser · sida 10 av 14
… the companies marketing communication H 2 Consumers are enough affected of a company’s marketing communication to choose their brand even if the pharmacy employees recommend other brands. H 3 Building brand equity through pharmacies can only be successful if the company has …
En fallstudie av Ferrosans varumärkeskommunikationsstrategi
… the companies marketing communication H 2 Consumers are enough affected of a company’s marketing communication to choose their brand even if the pharmacy employees recommend other brands. H 3 Building brand equity through pharmacies can only be successful if the company has …
En fallstudie av ett modeföretag
… relationships and customer accounting methods used by a Swedish fashion company. The aim is to test the empirical applicability of the relationship based framework developed by Lind and Strömsten and to explain potential differences between empirical observations and theory. The …
Utan titel, text på papper : konstens betydelse för näringslivet
… are occupied with emotional branding. To reach a level where a person or a company actually uses art to add emotions to the brand in a strategic way, that person, and the company as an extension of the persons habitus, need to have a large accumulated bank of cultural capital …
En studie om studenters uppfattning om SATS marknadsföring
The main purpose of a logotype is to harmonize with a company’s business concept and culture. This study is based on the receiver’s attitudes about three different logotypes - Volvo, Telia and Mcdonald's. It informs the reader about the importance of a logotype as a mean of …
En studie av idrottens roll i Växjö kommuns marknadsföringsarbete
The main purpose of a logotype is to harmonize with a company’s business concept and culture. This study is based on the receiver’s attitudes about three different logotypes - Volvo, Telia and Mcdonald's. It informs the reader about the importance of a logotype as a mean of …
En sambandsanalys av befolkningssammansättning, valdeltagande och röstande på demokraterna i New York
The main purpose of a logotype is to harmonize with a company’s business concept and culture. This study is based on the receiver’s attitudes about three different logotypes - Volvo, Telia and Mcdonald's. It informs the reader about the importance of a logotype as a mean of …
En kvalitativ studie om mottagarens attityder kring logotypens roll som kommunikationsmedel
The main purpose of a logotype is to harmonize with a company’s business concept and culture. This study is based on the receiver’s attitudes about three different logotypes - Volvo, Telia and Mcdonald's. It informs the reader about the importance of a logotype as a mean of …
Hur skivbolag förblir framgångsrika i en strömmad värld
… focus more than ever on keeping key knowledge of the music market within the company, attracting top-tier artists, and creating high-quality music. By creating an atmosphere in the company where the employees thrive and are encouraged to strengthen the relationships to the …
… the study shows that there is a connection between what kind of system the company has and how well developed the company is within ethics and code of conducts. Our research also found that there seems to be a connection between the companies' mindset, and their system …
… are often forced to frequently change their jobs, which require that the company'sprocesses for introduction are able to transfer the needed knowledge and the temporal employee´s capacity to quickly learn a new role. Knowledge management and knowledge transfer areimportant …
-The paradox of service quality assurance in Sharing Economy businesses
… their services, but what happens when the resources are no longer owned by the company? The purpose of this study is to increase understanding of how SE businesses work with quality assurance of its services. There are in current time not many empirical studies on how SE …
Förbättrade möjligheter med implementationsmodell
… in order to analyze empirical data in comparison to earlier research. One company represents a more successful case and the other a less successful one. The main findings of this paper is the order of which different aspects of Lean is to be implemented to increase the …
… conducted a case study based on four interviews with key-persons at a Swedish company, which has implemented ethnic diversity. Our main conclusions are that the diversity rhetoric used in Sweden is based on a conceptualization of absolute, static and dichotomized differences …
strävan efter ett gemensamt ledmotiv
… is to stipulate the identity by recognizing the values which makes the company unique and competitive. The employees within these companies are a major part of the brand identity as they are the ones to influence it the most. Up to this statement current theories are accurate …
