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En studie om de marknadsföringskanaler Generation Y exponeras för, använder samt påverkas av
… seen a consensus among the respondents concerning which properties they want commercials to hold, but they differ in their opinions regarding which marketing channels the commercials should be distributed through. Overall, the respondents want the commercials to be entertaining …
<em>Företagsimage i spelfilm och reklamfilm</em>
… the observation that as a communication method, product placement and TV-commercials are more similar than revealed at first glance. Cars of the brand Ford appeared in seven out of the 50 motion pictures that made up the sample material in this study. In several instances the …
Synkroniseringsprocessen och dess effekter
… is to analyse, identify and clarify: - The integration of music and brands in commercials that are created for television, cinema or internet, - The effects that this integration has for the involved parties and the movie that is being created. Music is a big part of today's …
En semantisk studie av personbeskrivande adjektiv i populära barnböcker
In 2010 Swedish political parties used commercials broadcasted on TV for the first time in order to gain votes in a general election. In connection with the election the parties were criticized for not succeeding to formulate a story to the voters that conveyed how they wanted …
en modell för att testa berättelsers potential tillämpad på valfilmerna vid Riksdagsvalet 2010
In 2010 Swedish political parties used commercials broadcasted on TV for the first time in order to gain votes in a general election. In connection with the election the parties were criticized for not succeeding to formulate a story to the voters that conveyed how they wanted …
En kvalitativ studie av fyra reklamfilmer från Coop och Lidl
… This researchpresents two big actors in the grocery chain and their respective commercials. The two actors thatare presented in this research are Lidl and Coop. Both Lidl and Coop are among the largest grocerychains in Sweden. By examine two commercials from each company we aim …
Himmel eller helvete?
… this study has been studying public interpretations of media content in the commercials that this study uses. The analysis was based on two TV commercials for feminine hygiene products. Initially, they seemed to differ from each other, but soon the question whether or not they …
En kvalitativ textanalys av reklamfilm vars huvudsakliga innehåll är djur
… a commercial that creates effect? Previous research focused on the impact that commercials have on the receivers. A discussion of which content that produced effect in commercials does not occur. About animals in commercials, it does not exist much research and a study of an …
och dess betydelse vid vårdnad och umgänge
… similarities and differences in how these brands constructs messages in commercials, and why it may be that the brands choose to use these messages in commercials based on the recipient possible interpretations. The theories used in this study are promotional culture, framing …
… similarities and differences in how these brands constructs messages in commercials, and why it may be that the brands choose to use these messages in commercials based on the recipient possible interpretations. The theories used in this study are promotional culture, framing …
… the review had an effective mix of advertising, the decision to include the TV-commercials happened to be a good choice. Those types of advertising that were most noticed, was advertising in a newspaper, TV-commercials and posters. When it came to acceptable advertising the same …
… the review had an effective mix of advertising, the decision to include the TV-commercials happened to be a good choice. Those types of advertising that were most noticed, was advertising in a newspaper, TV-commercials and posters. When it came to acceptable advertising the same …
En studie av musikens kommunikationsvärde i TV-reklam
… side of music and its affect on consumer behavior when utilized in television commercials. It includes an interpretation of twelve study cases, in which three groups of four people is presented the same commercial, with different music being the only item dividing the groups …
En studie av utbildningssektorn ur ett kommunikationsperspektiv
… The paper shows that none personal communications, like advertising, direct commercials and radio commercials do not affect the student’s choice of school to any high extent. The factorsthat do affect the student’s choice are their plans for future profession, available programs …
En studie om skönhetsreklam i konsumtionssamhället
… advertising. I have examined what kinds of methods that are being used in TV-commercials for beauty products, to influence the consumers. To study advertising, a semiotic method, symbolic interactionism and other theories which discuss symbols and influences, have been used. Six …
