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… Media and the brand managers of controversial brands should focus on creating commercials for Social Media with a high entertainment value.
En analys av jingel, bekant och obekant musik
This essay examines the communication value of music in television advertising. It studies different forms of music and whether these forms contribute positively or negatively to how television advertising is perceived and remembered. The forms are jingle, familiar song and …
… by the political and social context in these countries. Material: Two TV-commercials from the latest parliamentary elections in each country were chosen. The leading left-wing and right-wing parties were chosen from each country. Theoretical perspective: This study is based on …
En kvalitativ retorisk analys av fem reklamfilmer för receptfria värktabletter
… how pills were described and that was the overall picture of pills created in commercials. The essay uses theories of narrative, semiotic, argumentation and theories concerning social communication in advertising. In this study fife TV-ads were analyzed: Alvedon, Ibumetin, Treo …
Arbetsgruppens normer och balans mellan arbete och privatliv
… whose arguments are created from the viewer's connotations of anti-smoke commercials. The cigarette, as a product of connotations in commercials, shows how rhetorical persua-sion becomes public relations and vice versa.
En retorisk-semiologisk analys av antirökreklam
… whose arguments are created from the viewer's connotations of anti-smoke commercials. The cigarette, as a product of connotations in commercials, shows how rhetorical persua-sion becomes public relations and vice versa.
En studie om framställningen av kvinnor och män i reklam för skönhetsprodukter
… advertisements for beauty products but not as different as many theories for commercials and gender claim. It is possible that commercial for beauty products are more ”gender equal” than other commercials despite the fact that the products, in most cases are, addressed to only …
… in particular have undertaken a position subordinated to the companies funding commercials. Thus, economic power has superseded political, ideological and cultural power putting the freedom of speech and the free opinion at risk. Accordingly, the Bonnier Media Group is less …
Myth or Reality?
… advertising and TV broadcasting. As a second step, a content analysis of TV commercials recorded from Spanish and Latvian television was done. This analysis helped to identify cultural and language differences that exist in two cultures. Overview of the legal environment …
En studie av hur erfarna Internetanvändare hanterar informationsmängden på nätet
… The younger ones were more likely than the older ones to get ideas from commercials on what to look for on the net. Almost every respondent described a difference between generations during the interview. They thought that the elderly people using the net are more likely to …
… approach? This question includes issues like media choice (TV vs. print commercials), the creational aspects and standardisation of different elements within a commercial as well as trying to identify suitable elements for international standardisation in Europe. But it also …
En studie i hur företag använder sig av kända personer i sin marknadsföring
… thesis aims to describe and compare why companies use celebrities in their commercials to strengthening their brand. It will also examine the procedure of the companies choice of celebrity and contingent risks that may emerge of the strategy. The writers have chosen a corporate …
En visuell retorikanalys av fem av Friends antimobbningsfilmer
Title: ?Du kommer väl ihåg hur det var att gå i skolan?? ? En visuell retorikanalys av fem av Friends antimobbningsfilmer Number of pages: 75 Authors: Radhika Bhasin and Christoffer Orre Tutor: Marinette Fogde and Gudrun Weiner Course: Communication, Advanced Course Period …
… how a music producer or composer can achieve placement of his or her music in commercials, TV-shows, computer games, and other media. What is required to make a living by composing and producing music today? This is a qualitative study made by interviewing six persons, who all …
… positioning rhombus; EMPIRICAL DATA: Ethnographic content analysis of brand commercials; CONCLUSION: As shown by the extensive literature review product brands (PB) and corporate brands (CB) coexist in corporate environments. One of key insights of this study shows that product …
