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- en beskrivande studie
… Title: Cultural dimensions ? and their relevance in the interpretation of TV commercials The purpose of this study has been to explain the cultural dimensions masculinity versus femininity and individualism versus collectivism and see what their impacts on interpreting …
och deras relevans vid tolkning av TV-reklam
… Title: Cultural dimensions ? and their relevance in the interpretation of TV commercials The purpose of this study has been to explain the cultural dimensions masculinity versus femininity and individualism versus collectivism and see what their impacts on interpreting …
This study is about how older people are portrayed in TV- commercials, and what those images are saying about senior citizens as consumers. I’ve chosen two of Sweden’s most popular TV channels that are broadcasting commercials and from those two channels recorded commercials in …
Möjligheter och svårigheter med integrering av särskoleelever i grundskolan.
This study is about how older people are portrayed in TV- commercials, and what those images are saying about senior citizens as consumers. I’ve chosen two of Sweden’s most popular TV channels that are broadcasting commercials and from those two channels recorded commercials in …
… of this thesis was to examine the relationship between brands and music in TV-commercials. We investigated why companies use music in TV-commercials to affect their brands and how music affects the brand’s image. We also investigated how companies choose music genres for their …
… thesis lies in whether or not, and how, the body representation in printed commercials, specific products directed to the body (shampoo, body lotion etc.), has changed during the last fifty years. Four years have been chosen because of the changes in society that we believe …
… thesis lies in whether or not, and how, the body representation in printed commercials, specific products directed to the body (shampoo, body lotion etc.), has changed during the last fifty years. Four years have been chosen because of the changes in society that we believe …
… thesis lies in whether or not, and how, the body representation in printed commercials, specific products directed to the body (shampoo, body lotion etc.), has changed during the last fifty years. Four years have been chosen because of the changes in society that we believe …
<em>En studie i hur reklamfilmerna från ICA är konstruerade för att locka kunderna till konsumtion</em>
… only on selling but also on entertainment. The research is based on seven TV-commercials produced by the Swedish food chain ICA. The commercials were analyzed according to the methods of discourse analysis, semiotic analysis and rhetorical analysis. Furthermore, the research …
… to halt this trend, little is changing. Government mandated warning labels in commercials are typically used to inform about the risks associated with the consumption of certain goods and services, such as alcohol and tobacco. Despite issues related to payday loans, there is …
En studie kring gymnasieelevers användande av de/dem/dom i svenska skriftspråket
… to examine why production companies choose to use 3D-animations in television commercials, and what different kind of aspects affects their decisions. Theoretical: The theoretical chapter reviews the history of 3D-animation andtelevision commercials and other fields that will be …
… to examine why production companies choose to use 3D-animations in television commercials, and what different kind of aspects affects their decisions. Theoretical: The theoretical chapter reviews the history of 3D-animation andtelevision commercials and other fields that will be …
hur skapar mottagare mening kring kändisar i reklam?
… Aim: The purpose is to study how receivers create meaning from celebrities in commercials. The purpose is also to find out if individuals identify with celebrities and if this is depending on a person’s age. Material/ Method: Qualitative research method based upon focus group …
Hur ett svenskt företag går till väga för att skapa ett enhetligt budskap i olika kulturer
… and analyze how a Swedish company communicates and adapts its brand through TV-commercials, on the national market on the one hand and globally on the other, so as to be able to reach a common message. The use of qualitative methods such as an interview with Martin Sundberg …
En kvantitativ undersökning om signaleffekter av reklamframförande via ljud
… signals a company sends to the consumers through their audio performance in commercials. By studying how the consumers perceive the brand and how that affects key measures such as product quality, brand attitude, brand interest and buying intentions, we will get a better …
