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Reklamfilm för bilar
Car-commercials are something that many people come in contact with on a daily basis. This is a study on commercials for cars and is focusing on visual effects that are made in post-production. In this report we are trying to find out if and how visual effects in commercials for …
- En övergripande studie om hur barn upplever och tolkar TV-reklam -
ABSTRACT Titel: ”Some kids really love those commercials” -A study of how children experience and construe commercials. (Vissa barn älskar faktiskt sånna dära TV-reklamer? ? En övergripande studie om hur barn upplever och tolkar tv-reklam.) Number of pages: 40 Author: Lotta …
En kulturpolitisk analys av TV-reklam riktad till barn på TV 4 och Kanal 5
The aim of this Masters thesis is to review Swedens unique law against TV-commercials intended for children under twelve years old. The law has to be abided by TV 4, but not by Kanal 5, so the aim is also to compare TV 4 and Kanal 5 and to see in what different ways commercials …
En kvalitativ studie om hur barn framställs i KappAhls reklamfilmer
… worth - A qualitative analysis of how children are produced in KappAhls commercials”. The purpose of this thesis is to do a study of the swedish clothing company KappAhl’s commercials. My purpose is divided into three questions: With which clothing colours are girls and boys …
… is to make a study of how young adults between 19-25 years are influenced by commercials. Key Questions: How are students in Uppsala influenced by commercials? Do the commercials influence the consumptionbehaviour? Do the commercials influence the lifestyle? Do the influences of …
En analys av genus i ICAs och H&Ms reklam, gender analysis of the commercials from ICA and H&M
… being given information is via different types of media, for example through commercials. Whether it’s a video clip or a still-frame picture, a commercial is an effective way for a company to reach out to potential customers. However, it is not only the messages or signals that …
En deskriptiv studie av regleringen kring TV-reklam i Sverige och Italien
… ? A Descriptive Study of Marketing in Sweden and Italy with focal point on TV-commercials (Marknadsföringsrätt ? En deskriptiv studie av marknadsföring I Sverig och Italien med inriktning på TV-reklam) Number of pages: 34 Author: Astrid Lidman Tutor: Göran Svensson Course: Media …
En kvalitativ innehållsanalys av de sju svenska politiska reklamfilmerna inför EU-valet 2009
… of opinions on the matter, we find it safe to say that political television commercials will have a great influence on future election campaigns in Sweden. Hence, we find it of great interest and importance to examine these seven commercials in order to look for tendencies …
En studie om tv-reklamens påverkan på barn
The purpose of this study is to investigate if and how children acknowledge TV-commercials, and if that is the case, are their preferences in products a result of it? The study also investigates which TV-commercials that are broadcasted together with children’s programs and if …
Vad det är i TV-reklam som är irriterande och hur påverkar det konsumenternas köpbeteende?<em> </em>
… Title: Annoying television advertising - What is it about television (TV) commercials that are perceived as annoying and how does it affect the viewer’s purchasing behavior? Level: Final assignment for Bachelor Degree in Business Administration Authors: Benny Berggren and Sofie …
En mottagarstudie om Umea? Energis reklamfilmskoncept Dolf och Ja?rven
… and analysis of the study shows that students and professionals thinks the commercials are entertaining, while senior citizens are of a negative opinion; they believe it’s an outrageous and parodic image of locals represented in the commercials. The study also shows that the …
en studie om ålder i reklamfim
This study is about how older people are portrayed in TV- commercials, and what those images are saying about senior citizens as consumers. I’ve chosen two of Sweden’s most popular TV channels that are broadcasting commercials and from those two channels recorded commercials in …
Bloggreklam, en effektiv marknadsföringskanal?
… to a larger extent compared to traditional marketing methods through TV commercials. Additionally, within the scope of this try to identify the type of consumers that are more influenced to a purchase decision by blog contents compared to others. Methods Through a quantitative …
En studie av Uppsala kommun och Tierps kommuns användande av sociala medier
… investigate in what ways the concept of success is constructed in Gevalia’s TV commercials with the theme ”unexpected visit”. Eight identity evolving variables have been chosen to measure variations in the pattern of the unexpected visit in order to understand the essence of …
en kvantitativ studie av Gevalias reklamfilmer över tid
… investigate in what ways the concept of success is constructed in Gevalia’s TV commercials with the theme ”unexpected visit”. Eight identity evolving variables have been chosen to measure variations in the pattern of the unexpected visit in order to understand the essence of …
