98 uppsatser · sida 2 av 7
A Managerial Perspective on Strong B2B Brands
… cross-sectional research approach: What role do intangible factors play in B2B branding? Is the idea of B2C Lovemarks transferable to B2B context? How should a B2B Lovemark be characterized? The results of the qualitative interviews indicate insights of high investment and …
Uppsatsen behandlar ämnet city branding, där undersökningen har för avsikt att bidra till en djupare förståelse för en mindre del inom denna varumärkesskapande process. Genom att sammanföra befintliga teorier inom ämnet city branding presenterar vi en ny teoretisk modell som …
” Vad ser kinesiska studenter som attraktivt vid val av arbetsplats”
Kurs/nivå: Kandidatuppsats, Enterprising and Business Development, C- nivå, 2EB00E, VT 2012 Författare: Niklas Fridman & Jonas Persson Handledare: Lena Olaison Examinator: Richard Nakamura Titel: Employer Branding i Kina: Vad ser kinesiska studenter som attraktivt vid val av …
en explorativ studie om design av souvenirer
… important for cities to attract visitors, potential new residents and businesses. Jönköping is one of the cities working with place marketing, a strategy that intends to mediate a positive image of the city, in order to accomplish just that. People often have a need to preserve …
… and Christian Larsen. Advisor: Frans Melin, Assistant Professor, Department of Business Administration, School of Economics and Management, Lund University, Sweden. Keywords: SAS Braathens, mergers and acquisitions, employee behaviour, service quality, internal branding. Thesis …
… of this study has been to create an understanding of how artists in the music business can be seen as brands and to see what stands out when having this approach. During the study we have focused on the two terms identity and image. We find this issue interesting and relevant …
When discussing nation branding, there are three perspectives that correlate with each other: National Identity, Nation Brand Identity and Nation Brand Image. This thesis explores the nation branding of Sweden, and describe the three perspectives with a focus on Sweden. When …
Vår ambition är att bidra till en utveckling av SEBs Employer Branding genom en individanpassad segmentering och med det som utgångspunkt ta fram rekommendationer för vilka marknadsaktiviteter som ska utföras framöver. Det teoretiska syftet med vår uppsats är att tillföra ny …
… ”Jyske Bank”, seek to research deeper within the field of service sector rebranding. The internal communication used in connection to the rebranding, will be analyzed in order to investigate what initiatives Jyske Bank’s organizational leaders launched to implement the …
… the subject I am concentration on. It is a case study where the companies branding strategy towards pharmacies in Sweden is analyzed bys a mix of semi-structured interviews, documentation analysis and a quantitative research . Theoretical framework: The theoretical model that …
En uppsats om varumärken och fotboll i en föränderlig värld
… these days the organisations are more or less turning in to commercial businesses. Football organisations have for many years neglected the assets of actively contributing values to their brand. Despite that branding doesn't seem to be seen as important in football organisations …
… experts, sound branding advertisers and actors from the Swedish telecom business. For this thesis we conducted seven interviews with a qualitative approach to gain a deeper understanding and a broad picture for the studied topic. In the final chapter we present our conclusions …
… we have tried to address the issue: How do you provide an audio identity to businesses and brands?
En studie i ljudets funktion för varumärkesbyggande
… we have tried to address the issue: How do you provide an audio identity to businesses and brands?
Svenska konsultföretags kamp om anställdas och kunders varumärkeslojalitet
Swedish consulting companies within the architecture-and engineering business exist on a market that is distinguished by an increasing globalization and internationalization. The companies? commissions are based mostly on long-term, personal clientele. These relations are …
