98 uppsatser · sida 5 av 7
En analys av Ölands image och hur öns varumärke kan utvecklas
Öland’s Business Office is on the verge of developing a strategy for the island’s future tourism. Before any work with developing Öland can be carried out, it is essential to gain an understanding of how the place is perceived today. The purpose of this essay is to study the …
En studie om effektiv marknadsföring
… with. The combination of the two marketing methods shows a tendency to promote business and economic efficiency in marketing.
… att lansera sin strategiska plan och börja det egentliga arbetet med employer branding om de vill bli en attraktiv arbetsgivare för den yngre generationen.
en studie om SAS Sverige
De traditionella flygbolagen verkar på en marknad som kännetecknas av en ökad konkurrens. De är ofta delvis eller helt statligt ägda och präglas av tröga beslutsprocesser. På grund av sin befintliga struktur och gamla affärskultur har de svårt att konkurrera med priset som …
En studie av earnings management
… of this study has been to create an understanding of how artists in the music business can be seen as brands and to see what stands out when having this approach. During the study we have focused on the two terms identity and image. We find this issue interesting and relevant …
The Swedish retail business has been characterized by a small number of ruling distributors. These distributors have been affected negatively by the internationalization which has made it possible for international distributors to establish their stores in the Swedish market …
The Swedish retail business has been characterized by a small number of ruling distributors. These distributors have been affected negatively by the internationalization which has made it possible for international distributors to establish their stores in the Swedish market …
Användningen av EMV för att skapa kundlojalitet i den svenska dagligvaruhandeln
The Swedish retail business has been characterized by a small number of ruling distributors. These distributors have been affected negatively by the internationalization which has made it possible for international distributors to establish their stores in the Swedish market …
a review of brand valuation methods
… "new economy", corporations being confronted with a shift on perceived business value structure from tangible assets to intangibles. On the other hand firms increasingly are adopting more responsible behaviour towards their societies. In this context, one critical question is to …
… chosen to do a study which enlighten how companies in the ready-made apparel business produce added value to their brand and through this generate customer loyalty. Through a case study we analyze how Filippa K, Tiger of Sweden and Gant do to maintain value in their brand, in …
… around the media clutter!” Seminar Date: 2007-01-19 Course: Master thesis in Business Administration, Marketing, 10 Swedish credits (15 ECTS) Authors: Alexander Högman, Anders Lindén, Christian Nilsson Advisor: Per-Hugo Skärvad Key words: AFP, Key success factors, Media choices …
… who still owns 100 percent of the company. The feeling we get is that all business development has been based on what is suitable for the moment rather than having an organized structure. For example they are using three different logos on everything from apparel to website and …
… in a cost-effective manner.We have investigated different ways for small businesses to create an identity in the market and in a creative way communicate with consumers. Together with the company LL1903, located in Lysekil, we have recognized various problems that may exist for …
Med denna uppsats vill vi väcka tankar om rådande synsätt inom företagsutveckling. Vi har valt att fokusera på ett av de första stegen i en verksamhets profilering, nämligenaffärsplanering. Affärsplanering är ett allmänt känt begrepp i vårt företagssamhälle ochen god affärsplan …
<em>En kvalitativ studie om fyra ledare och deras uppfattning om sina personliga varumärken samt betydelsen varumärkena har för mervärdet i deras företags varumärken.</em>
… paper is a qualitative research with a deductive approach. We interviewed four business leaders from four different large companies in Sweden. This paper argues that the personal brand of business leaders has a great effect and influence on the organisational culture, which is …
