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… examines the relationship between the experienced quality in the offering of a brand, emotional attachment and consumer commitment. The study aim to explore several dimensions of the experienced quality in the offering of a brand. Further we examine two conceptualizations of …
ett sätt att kommunicera varumärkesidentitet?
… Consequently, the ability to differentiate the products is essential for the brand owners. If a brand owner does not manage to differentiate its product, it can be difficult to make the consumers realise the benefits of the product and convince them to buy it. One way to …
… samt dokumentanalys. Teoretisk referensram: Vi kritiserar traditionella brand management teorier kring företagets roll vid varumärkesskapande. Vi presenterar istället brand consumptions teorierna, eftersom dessa framhäver att varumärke skapas utav fler aktörer …
The topic of our thesis is Packaging Design as a Brand Building Tool and we are presenting the Scandinavian perspective. We found the topic interesting because, from a theoretical point of view, we identified a scarcity in research focusing on packaging design as a brand …
En studie av inkongruenta varumärkesutvidgningars inverkan på produktkategorin
… of the study is to explain whether the introduction of a new and different brand by means of a brand extension affects consumers? perceptions of the product category that the brand is launched in. An experiment was carried out to study the following aspects: associations and …
en studie i varumärkesutvecklande
AIM This report studies the Swedish vintage store company Myrorna from a branding perspective. METHOD The study has applied the qualitative method where four personal interviews have taken a fundamental ground. The four respondents are taken from different professionals and from …
… Ett Varumärke, En uppfattning? Problem: When it comes to building a strong brand it is important that their brand identity, which means how they want to be perceived coincide with how their customers sees them (Melin 1999). Purpose: The purpose of this thesis has been to find …
En kvantitativ studie som visar hur event som marknadsföringsmetod och med ett varumärke som avsändare kan öka eventbesökarens upplevda varumärkeskärlek
… because the marketing clutter has increased heavily during the past years and brands are looking for new ways to reach their target audience. The previously well accepted marketing measurement "satisfaction" has shown tendencies no longer to be sufficient for success in today's …
en strategisk fråga
Background: Brand strategy tends to become an important management issue. It is therefore interesting to reach a greater understanding about how companies work to make their existing brands stronger. The purpose of a brand is to influence the customers? view of the brand image …
… is to come across the associations of consumers who are being exposed to a brand extension from a different product category. Moreover, our aim is to contribute to the knowledge of how consumers respond to these extended products, by investigating the influence of the parent …
… competition and most firms are struggling hard to attract customers. Brands havebecome one of the most important assets for success and are often critical for the choices of theconsumers. A strong brand is often considered as a substantial value in the eyes of the consumerand …
En studie av Löfbergs Lila, ZOÉGAS och Classic
AbstractTitle: Brand identity vs. Brand image ? a study of Löfbergs Lila, ZOÉGAS and Classic.Number of pages: 38Author: Jessika Löwling HelmerskogTutor: Peder Hård af SegerstadCourse: Media and communication sciencePeriod: Spring semester 2010University: Informatics and media …
<em>En studie om betydelsen av det personliga varumärket i professionella sammanhang i dagens samhälle</em>
Authors: Phia Bergdahl & Karin Tydén Title: This is the era of the personal brand ? a study about the role of a personal brand in a professional context in modern society Level: BA Thesis in Media and Communication Studies Location: Linnaeus University Language: Swedish Number …
”Kall hjärna, varmt hjärta och rena händer”
… Tobias Nilsson & Vedad Ljeljak Swedish title: A case of a football club’s brand. En fallstudie om en fotbollsklubbs varumärke, ”Kall hjärna, varmt hjärta och rena händer” Abstract Purpose The purpose of our study is to understand brand building of a Swedish professional football …
? ”Att” lyckas ?med ?varumärkesutvidgning ?nedåt ?av ?lyxvarumärken
… companies? within? the? fashion? industry? today? choose? to? extend? their? brands downwards? in? order? to? reach? new? customer? segments? and? hence? increase? their? profitability.? A? brand? extension? strategy? that? leverages? the? core? values? of? the? luxury? brand? …
