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En fallstudie på samarbetet mellan Prada och LG
This dissertation is a case study on the Co-branding between Prada and LG, ”The Prada phone by LG”. The purpose of the study is to broaden the understanding of Co-branding and the effects this type of collaboration can have on a company’s brand. The research questions are: ?What …
… employees? advice and suggestions for their purchase decisions more than the brand awareness they have received through the companies marketing communication H 2 Consumers are enough affected of a company’s marketing communication to choose their brand even if the pharmacy …
… for marketing directors? view about how event marketing effect the company’s brand equity in four separate businesses. Our question formulation the study aims to answer is: How does event marketing effect the brand equity in international companies? We have chosen to perform a …
Finns det det ett samband mellan ledarens agerande i företaget och varumärkets styrka?
The competition between brands on a market has led to a differentiation of the product range and the brands shape is more and more important to take consideration to. As a company and as a leader, you must understand the importance of working with a brand building-process int he …
En fallstudie av Ferrosans varumärkeskommunikationsstrategi
… employees? advice and suggestions for their purchase decisions more than the brand awareness they have received through the companies marketing communication H 2 Consumers are enough affected of a company’s marketing communication to choose their brand even if the pharmacy …
En kvalitativ fallstudie om <em>Living the Brand</em> i Friskis&Svettis och MQ ?
Titel: Lever varumärket hos anställda? ? En kvalitativ fallstudie om Living the Brand i Friskis&Svettis och MQ Författare: Carlsson, Sofia och Nilsson, Sanna Handledare: Lars Palm Examinator: Ulrika Sjöberg Utbildningssäte: Högskolan Halmstad Sektion: Hälsa och Samhälle (HOS) …
… by interacting with each other, can communicate and create the image of a brand. We find this topic to be relevant since there are no previous studies conducted concerning the customers influence on the brand image. Our ambition has been to describe in what ways and to what …
Today, branding is not a phenomenon but rather a prerequisite for a brand to be able to both survive and grow stronger. During the last couple of years, personal branding has come to be an established term, just like corporate branding. With the growth of the social media and …
- En studie av varumärkeslojalitet för Lohmanders
Abstract - Much better sauce! - A study of brand loyalty for Lohmanders Date: 5th June 2013 Level: Bachelor thesis in marketing, 15 ECTS Institution: School of Economy, Society and Technology, EST Mälardalen University Authors: Sara Meijer Julia Åberg 20th February 1990 26th …
en studie genomförd med utgångspunkt från varumärken som säljer en livsstil
Background: A strong brand is becoming an increasingly important factor when surviving on a competitive market. A strong brand can therefore be considered a strategically important resource. The relationship between a brand's strength and its distribution can decide the future …
En Fungerande Strategi?
… the possible beneficial effects of a temporary cooperation between a national brand and a private brand. The main hypothesis suggests that if a national brand wants to make a category extension to a remote product category, it should be able to decrease its risk by affiliating …
En medveten variabel i företagets varumärkesstrategi? En jämförande studie av två svenska företag.
… and economical borders, the importance of the company’s intangible asset, its brand, is gaining importance as a differentiating factor. Building a strong brand and the emphasis on strategic brand management is something that before was given less attention in firms but today we …
<em>En kvalitativ studie om fyra ledare och deras uppfattning om sina personliga varumärken samt betydelsen varumärkena har för mervärdet i deras företags varumärken.</em>
The personal brand derives from the marketing brand, and argues that a person can take control over other people’s perceptions about him or her. The personal brand can benefit the person but it can also give advantages to his or her company. The interest in, and the purpose of …
- En fallstudie vid Sandvik AB om uppfattningar av begreppet employer branding och hur detta tillämpas idag och i framtiden.
Employer branding är ett begrepp som är aktuellt bland företagen just nu och allt fler väljer att satsa på employer branding som marknadsföringsstrategi. Den här studien handlar om employer branding på Sandvik och begreppet employer branding.Syftet med denna fallstudie av en …
En bildanalytisk studie av Norrlands Guld och Mariestads reklamfilmer
… the specific needs or desires. However, there is more often than not several brands that manufacture the same product, which means we also have to choose between these brands before we can calm our needs. This choice is usually an active decision. We choose a brand that we are …
