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En varumärkesundersökning av Metro i Karlstad
Purpose: The purpose of this study is to do a brand survey of Metro in Karlstad. The study will originate from the terms ”brand identity” and ”brand associations”, where the brand identity is the organization’s desired view of the brand, and the brand associations define the …
Intern varumärkesuppbyggnad på Nordiska Kompaniet
Purpose: The purpose of this study is to examine how a company with a single brand is perceived as uniform, as well as how they use internal brand building to reconcile various competing actors within one brand. Furthermore the aim is to examine how staff, through internal brand …
… comptences and to cover different segments. That has lead to an increased brand portfolio with different subbrands, which can be complicated to handle efficiently in the internal and external communication. If it is not clear what each brand stands for and what the groups vision …
… att de inte försöker skapa en snabb lösning för en kortsiktig ökad lönsamhet.A brand is a large part of a successful company’s strategy, and it is vital to protect and maintain the value of the brand. To create and develop a brand, the company needs a coherent strategy for which …
En instrumentell fallstudie av varuma?rket Head and Shoulders och dess reklamfilm
… people do not solely purchase a product for its promised use. Instead, a brand is purchased and along with that brand comes a variety of associations. The associations of a product’s brand are what contributes to the added value that, according to this study, is what …
En kvalitativ studie av konsumenternas åsikter om märket
… Title: Cheap Monday ” A qualitative study of the consumers” opinions of the brand (Cheap Monday ? En kvalitativ studie av konsumenternas åsikter om märket) Number of pages: 38 (40 including enclosures) Author: Oskar Norlander Tutor: Göran Svensson Course: Media and Communication …
<em>En studie av hur Axe:s varumärkesutvidgning kan påverka Axe:s varumärkesvärde</em>
The concept of brand equity emerged inthe eightiesto justify the long term value of marketing investments. Brand equity signify the value that a brand adds to a product and is the result of the marketing of a brand. One of the most widely used strategies to enhance brand equity …
En studie om brand equity på en emerging market
Title: Brand Brazil ? A study on brand equity in an emerging market Authors: Anders Andersson & Jonathan Karlsson Subject: Bachelor thesis in marketing, 15 credits Keywords: Brand equity, Emerging markets, Brand awareness, Brand associations, Perceived quality, Brand loyalty …
En studie av en bandyförenings varumärke och dess betydelse för det lokala samhället
Aim The aim of this study is to give a picture of how the brand of Bollnäs GIF apprehends according to the sports club, the municipality of Bollnäs, the Swedish Bandy Association and the local business owners. Following questions has been used: How does the brand of Bollnäs GIF …
En studie av varumärkessaliens påverkan på attityder och attributvärdering
The authors study the effects of brand salience on how consumers form brand attitudes and how consumers value the importance of various brand attributes. The study was conducted through two separate tests, the one focusing on the link between brand salience and brand attitudes …
This research examines the effects of creative store window displays of fashion brands in enhancing recall, attitudes, intentions and brand associations. A comparison has been made between high-end and low-end brands, creative versus non creative store window displays to …
… teorier i vetenskapliga artiklar som behandlar ämnen så som ”online branding” och ”online Visual Merchandising”. Tillsammans har teorierna gett oss en bra och översiktlig bild av vår problemställnings bakomliggande omständigheter.Vi har genomfört en fallstudie där det empiriska …
This study examines how the local rescue services relate to the brand of the rescue service and the concept of brand management. To understand the attitudes against the brand and brand management, empirical data, theoretical modelling of brand and current laws have been …
varumärkesarbete i svenska statliga bolag
… to act on the terms of the open market. Parallel to this development the brand has for the last twenty years evolved into something great strategic importance for the business, including the business-to-businesses (B2B). This change has also had implications on how Sweden’s …
En uppsats om imageöverföring inom sponsring och Event Marketing
… for why companies engage in sponsoring and Event Marketing; affecting the brand awareness and/or the image of the brand. Historically the main focus within the research field has been on how sponsoring and Event Marketing can create and achieve high brand awareness. More …
