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… by interacting with each other, can communicate and create the image of a brand. We find this topic to be relevant since there are no previous studies conducted concerning the customers influence on the brand image. Our ambition has been to describe in what ways and to what …
ett sätt att kommunicera varumärkesidentitet?
… Consequently, the ability to differentiate the products is essential for the brand owners. If a brand owner does not manage to differentiate its product, it can be difficult to make the consumers realise the benefits of the product and convince them to buy it. One way to …
En analys av Borkas och BayIcons kommunikativa arbete i relation till WJOS
Abstract Title: Brand communication ” An analyze of Borka and BayIcons communicative labor in relations with WJOS. (Varumärkeskommunikation ” En analys av Borka och BayIcons kommunikativa arbete i relation till WJOS) Number of pages: 53 (55 including enclosures) Author: Johan …
En medveten variabel i företagets varumärkesstrategi? En jämförande studie av två svenska företag.
… and economical borders, the importance of the company’s intangible asset, its brand, is gaining importance as a differentiating factor. Building a strong brand and the emphasis on strategic brand management is something that before was given less attention in firms but today we …
En bildanalytisk studie av Norrlands Guld och Mariestads reklamfilmer
… the specific needs or desires. However, there is more often than not several brands that manufacture the same product, which means we also have to choose between these brands before we can calm our needs. This choice is usually an active decision. We choose a brand that we are …
<em>En studie om betydelsen av det personliga varumärket i professionella sammanhang i dagens samhälle</em>
Authors: Phia Bergdahl & Karin Tydén Title: This is the era of the personal brand ? a study about the role of a personal brand in a professional context in modern society Level: BA Thesis in Media and Communication Studies Location: Linnaeus University Language: Swedish Number …
En deskriptiv fallstudie av Örebro kommuns arbete med employer branding
Employer branding in public sector A descriptive case study on Örebro kommuns work with employer branding Problem: Previous literature on employer branding is normative and highlights what the work with employer branding should contain in order to succeed. Previous literature …
En fallstudie av svenska Röda Korset genom dialogisk analys
Title: Crisis communication strategy and brand ? A case study of Swedish Red Cross through dialog analysis Author: Anneli Saarela Presented: 01.06.2010 Purpose: The study addresses the subjects of crisis communication and organisational brand, in relation to stakeholders and …
… competition and most firms are struggling hard to attract customers. Brands havebecome one of the most important assets for success and are often critical for the choices of theconsumers. A strong brand is often considered as a substantial value in the eyes of the consumerand …
En studie av Löfbergs Lila, ZOÉGAS och Classic
AbstractTitle: Brand identity vs. Brand image ? a study of Löfbergs Lila, ZOÉGAS and Classic.Number of pages: 38Author: Jessika Löwling HelmerskogTutor: Peder Hård af SegerstadCourse: Media and communication sciencePeriod: Spring semester 2010University: Informatics and media …
”Kall hjärna, varmt hjärta och rena händer”
… Tobias Nilsson & Vedad Ljeljak Swedish title: A case of a football club’s brand. En fallstudie om en fotbollsklubbs varumärke, ”Kall hjärna, varmt hjärta och rena händer” Abstract Purpose The purpose of our study is to understand brand building of a Swedish professional football …
… relationship works, and how communication can strengthen the concept and brand. By analysing the communication, identify strengths and weaknesses and make suggestions for improvement. Material/Method: Qualitative method by using interviews Main results: The understanding of the …
en strategisk fråga
Background: Brand strategy tends to become an important management issue. It is therefore interesting to reach a greater understanding about how companies work to make their existing brands stronger. The purpose of a brand is to influence the customers? view of the brand image …
En studie av varumärkena Gucci, H&M och Canada Goose bland gymnasieelever i Stockholm.
ABSTRACT Title: Teenagers and their perception of fashion brands (Ungdomar och deras uppfattningar om modevarumärken) Number of pages: 42 Author: Louise Kindblom Tutor: Göran Svensson Course: Media and communication studies C Period: Autumn term 2007 University: Division of …
En fallstudie på BK Forward & KIF Örebro
… on marketing and market shares has increased. To be able to create a strong brand clubs have to put a lot of work into marketing, not only of their own brand, but of their sponsors and partners as well. Purpose The purpose of this study is to (in step 1) analyze how two smaller …
