326 uppsatser · sida 4 av 22
En studie om hur TV4 arbetar med personliga profiler
… to broadcast throughout satellite and cable. As a company you need a strong brand in order to differentiate the company from the competitors. The brand of media companies are set by the content of the offer, which means that the program and the people connected to the television …
… resources on marketing to get customers but the effects of daily deals on the brand do not have empirical evidence. What is the customers' attitude towards companies that communicate through daily deals How is their intention to buy from that company affected This is what is the …
En kvantitativ studie om effekten av kommentarer i anslutning till artiklar på nyhetssajter. Vad händer när elektronisk w-o-m blandas med traditionell pr?
… more interesting, than a news story followed by non-serious comments. From a brand equity perspective, the interesting results show that few comments compared to lots of comments, generate a better attitude to the brand, even though there is no difference in how positive or …
… konstantförändras tillsammans.Purpose: We want to find out what makes a fashionbrand strong and how abusiness should act to achive that.Method: We have used a qualitative approach and have collected ourempiric data through seven personal interviews. We havecompared our empirical …
En kvantitativ studie om PR och reklams relativa effektivitet
When working with market communications it is important that ones brand is noticed and remembered, for which the marketer has many tools at hand. This study compares the communicative effects of PR and paid advertisement on consumers, in response to the underlying purpose to …
En kvantitativ studie om Twitters potential som marknadsföringsmedium
… be considered an effective media choice in order to enhance the perception of brand associations and traditional communication effects. The subject is of interest as brands are putting increasingly more resources into this communication channel. However, at the current date the …
En studie kring riskerna att vara social i sociala medier
… one-way communication to their social campaigns, they put themselves and their brands in risk of public humiliation and loss of customers; the speed of the viral dialogue over social media can spread bad news fast, and with the newfound power of the single individual, the …
En studie om internkommunikation, kultur och internt varumärkesbyggande vid Företaget X
… X? the hidden power? a study of internal communication, culture and internal branding. Företaget X has in real life a different name. Number of pages: 42 (49 with enclosures) Author: Charlotta Babington Thorszelius Course: Media and Communication Studies C Period: Autumn 2007 …
En fallstudie av WeAretheSuperlativeConspiracys användning av Weactivists i varumärkesbyggande syfte
This study has a focus on brand building and brand identity. The overall idea of the study is to examine the Swedish clothing company WeAretheSuperlativeConspiracys brand building tactics and activities. WeAretheSuperlativeConspiracys, or WeSC, is a company that produces and …
- en jämförelse mellan SVT och TV4 2003 och 2006
Abstract Title: Brand exposure in television. A comparison between SVT and TV4 2003 and 2006. Number of pages: 57 including appendix Author: Axel Victorin Period: Spring 2008 Course: Media and Communication studies C University: Division of Media and Communication, Department of …
En kvalitativ studie om hur företagsledare använder sig av personligt varumärke i sitt ledarskap
… Our thesis has a qualitative approach that aims to study the usage of personal branding in the upper-management of Swedish organizations. Theories collected from literature and articles include marketing branding, personal branding and leadership. Our main target is to identify …
En kvalitativ fallstudie av Volkswagen Sverige
Problem-definition: How companies work with social media to strengthen their brand equity and what other purposes might lay behind this usage. Purpose: How Volkswagen Sweden use social media in order to strengthen their brand equity. Method: Qualitative case- study of Volkswagen …
En kvantitativ studie om effekterna av att göra reklam för flera produkter inom en produktkategori tillsammans
This paper quantitatively examines the effects of marketing brands within the same product category and the same brand portfolio jointly. We have chosen to call this type of marketing category advertising. The results of the study show that category advertising leads to …
En studie av Red Bull's varumärkeskommunikationoch image
The purpose of this thesis is to through brand communication and Red Bull?simage examine how they position themselves as leaders on the Swedish energydrink market. We chose relevant theories within buzz marketing, word ofmouth, sampling and events. Our method of preference was …
En studie om små och medelstora företag i den svenska modebranschen
… do not follow the rapid developments in society and focus on building strong brands and relationships, they will have problems with surviving in the long run. Problem definition: Which communicative factors are important in the choice of brand strategy to create a long-term …
