326 uppsatser · sida 5 av 22
… are daily exposed to a large amount of different kinds of advertising. The brand has an important role in this context. The brand acts as an identity platform, giving the company an opportunity to stand out on the market. Successful marketing communication gives competitive …
… of this study showed that Native Advertising provides some benefits to the brand owner, particularly higher purchase intent. As for the media; the observer perception is affected negatively towards it when it present a Native ad, and the credibility decreases. Native Advertising …
… pages to better create relationships to their customers, add value to their brands and enhance their sales numbers.Today’s companies are fronting a new marketing challenge. In a few years the online commerce has exploded and with it the companies? strategies to market themselves …
<em>En fallstudie av Absolut Vodkas visuella kommunikation</em> <em>med avseende på målgruppspositionering.</em><em></em>
… and how it’s positioned towards different market segments. Absolut Vodka is a brand that reaches a vast range of consumers through a single consistent marketing strategy. The hypothesis was that one can reach many different market segments with the marketing of a product by …
En Fallstudie på Iran
… prerequisites for companies and corporations aiming at marketing global brands in a restricted market. Method: The investigation strategy used for this essay was to perform a case study on the Islamic Republic of Iran. Both primary data ? such as a survey, interviews and …
En fallstudie av ett apoteks interna marknadsföring
… of a company determine how the customer perceives the company and / or its brand. This has result in that many companies have realized the importance of internal using the same marketing skills that are used externally. In 2009, pharmacy market went from being a monopoly market …
Hur stora välkända företag påverkar sina konsumenters inställning mot deras varumärke med hjälp av grön marknadsföring och CSR.
… ? How large and well-known companies affect consumers feelings towards their brand by using green marketing and CSR. Authors: Emilie Jäfvert & Carolin RuthbergAdvisor: Christine TidåsenLevel: Bachelor thesis in Marketing, (15 Swedish credits), Spring 2011 Keywords: Green …
… choose to implementenvironmental ? and ethic considerations into their brand strategy. There is, however, adividing line between companies according to what extent they choose to implementresponsible production into their brand strategy and to which extent they choose …
… how Swedish clothing companies create and communicate a personality for their brand. Case studies were conducted with three companies: Nudie Jeans, Koppartrans and J.Lindeberg. These firms can be considered as established clothing brands nationally as well as internationally …
De verkliga effekterna av kreativa mediaval på kort och lång sikt
The media arena is becoming more and more crowded by various brands and different commercial messages. At the same time, consumers learn how to screen marketing communication and their cognitive ad filters enable them to avoid message elaboration. Thus, new thinking and new …
En fallstudie av små företags tillämpning av marknadskommunikation med fokus på below-the-line metoder
… which suit small company budgets. Below-the-line activities are also used for branding and the creation of credibility among the consumers when the target audience does not yet know the brand. On the other hand, above-the-line activities are used when you wish to remind the …
En studie i varför statliga förvaltningsmyndigheter bedriver profileringsarbeten
Title: Branding the public sector Author: Rasmus Bergmark and David Backman Tutor: Magnus Fredriksson Purpose: The purpose of this thesis was to examine branding in the public sector. The frame extends to government agencies and authorities in the Swedish public sphere, and aims …
En kvantitativ studie om bloggens potential som marknadsföringsmedium
… magazine. We pursued an experiment where we exposed an identical text about a brand to respondents in seven blogs and in seven online papers and measured the resulting communication effects in terms of attitudes and intentions towards the exposed brand. The quantitative study …
En uppsats om hur produktengagemang och motivation påverkar inkongruent marknadskommunikation
To be seen is essential. Presently, the marketing of different well-known brands within the same product category is done with little variation. To marketing professionals, this creates an opportunity to market products in an unexpected way. The use of incongruent market …
En studie om hur Landstinget i Värmland uppfattas av invånarna i Värmland
The study´s purpose is to identify how their communication affects their brand. The study will be made trough the perspective image, the values and associations which the target audience have about the County Council. The study has two question formulations: Which parts in the …
