151 uppsatser · sida 6 av 11
… answers about; their time in the workforce; retirements; healthissues; media/advertisements; adolescence/youthfulness and attitudes. The following main questions have been dealt with: What do the elderly emphasize when they describe ageing? Are healthissues the prime subjects …
… answers about; their time in the workforce; retirements; healthissues; media/advertisements; adolescence/youthfulness and attitudes. The following main questions have been dealt with: What do the elderly emphasize when they describe ageing? Are healthissues the prime subjects …
En kvantitativ undersökning om signaleffekter av reklamframförande via ljud
… talking. The paper adds to the research of marketing signals as well as radio advertisement, and gives strong support that by singing the ad message; consumers perceive more positive brand associations as well as enhanced product quality, brand interest and buying intention.
Konsten att flirta med omtänksamhet
… with innumerable advertising messages. The need for companies to create advertisements that consumers find relevant is thus increasing. In order to break through the ad clutter, companies have to give something extra to their customers and show that they care about them. How a …
Reklambilder ur ett perspektiv av en gemensam föreställningsvärld
Denna studie syftar till att framhålla ett perspektiv på reklambilders symboliska och ontologiska egenskaper. Studien grundar sig i tre informanters egna betraktelser av den inre varseblivning och de känslor som uppdagats då de beskådat reklambilder. Uppsatsen behandlar några av …
<em>En studie i hur reklamfilmerna från ICA är konstruerade för att locka kunderna till konsumtion</em>
This paper sets out to investigate how companies can create advertisement that focus not only on selling but also on entertainment. The research is based on seven TV-commercials produced by the Swedish food chain ICA. The commercials were analyzed according to the methods of …
<em>En undersökning av lokala tidningars förutsättningar när de möter utmaningarna från internet</em><em></em>
… and had no vision. When the advertisers discovered Internets wide range of advertisement platforms they started to look for other places they could put their ads. This thesis is about the local newspapers ability to address the problem that the internet has created. I based my …
Med inriktning på viljeförklaringens betydelse vid handel genom annons
As trading through advertisements increases, for example via advertisement websites such as Blocket, trading and contracting between individuals also increases. The contract law is the applicable legislation when individuals are trading between one another, because of the fact …
Betydelsen av känslor och emotioner för reklamvärldens skapelser. En studie i kreativitet hos en reklambyrå.
Denna studie är grundad i intervjuer som ägde rum på en reklambyrå. Studiens syfte är att utforska innebörden av 'kreativitet' i reklamvärlden. I intervjuerna betonade informanterna i synnerhet vikten av att reklam kommunicerar genom känslor och emotioner. I denna uppsats ges en …
En kvalitativ undersökning av musiken som betydelsebärande teckensystem
… of the visual colour rendition in the film. In general the television advertisement perceived more positive and entertaining when the music was present. In other words the music's social and cultural position contributed to raise the film's credibility. A deeper social and …
En kvalitativ studie av svenska folkbibliotekswebbplatser
… ?Websites which does not contain its own material works mainly as an advertisement for the Public Library. -The commitment to the websites of the community is a problem for the public libraries ambition to connect with patrons in new ways. -Even though aspects of all four roles …
… Should the photographs in the annual report be categorized as portraits, advertisements and others or should the annual report be regarded as a genre of its own? The photographs showed patterns of homogeneity regarding gender, dress, gestures, colours, pictorial compositions et …
… paper was to investigate how a Swedish or English language choice in product advertisements affects the effectiveness of the ad. Further, a local/global dimension of the advertisement was created to investigate how the results differ for local and global brands. Subsequently, an …
… which messages and by which rhetorical means were communicated in political TV-advertisement in Finland and Sweden. The study also aims to analyze how the rhetorical choices were influenced by the political and social context in these countries. Material: Two TV-commercials from …
En studie över hur Slaget om Guadalcanal 1942-43 skildras i amerikanska filmer och dagböcker.
… democracy, marketing Main Results: Our target group associates PR with advertisements, commercials and ads. The majority is neither critical nor uncritical to the PR industry.
