151 uppsatser · sida 8 av 11
En kvalitativ studie om tittarnas attityder till valbart reklaminnehåll på webb-TV
Denna C-uppsats undersöker om tittarens attityder till marknadsföring på webb-TV kan förändras av en interaktiv tjänst som ger möjligheten att välja de reklamfilmer som ska presenteras. För att skaffa information använde vi oss av en empirisk studie som involverade …
… questions: - What are the major factors, influencing the viewer, of an advertisement picture? - In what ways can a company's core values be conveyed by a product photo? To reach our conclusions we’ve interviewed two experts in the field; a photographer and a stylist. We also …
En studie i produktfotografering
… questions: - What are the major factors, influencing the viewer, of an advertisement picture? - In what ways can a company's core values be conveyed by a product photo? To reach our conclusions we’ve interviewed two experts in the field; a photographer and a stylist. We also …
En studie om hur användaren upplever reklam i ett nytt medium
… The results of the study showed that the user has a negative attitude towards advertisements on web TV. Despite the negativity, the user still understand and recognize the importance of advertising concerning the survival of tv-channels online. It is also clear that the choice …
En kvalitativ studie om hur användarspridd information på Facebook uppfattas av användarna
… essay we discuss whether eWOM (electronic word-of-mouth) is perceived as advertisement or as normal information, which is not influenced by any company, on the platform Facebook. The information which we were interested in is the one spread by normal users, and user’s perception …
… many animals switch owner. During this paper it was discovered that in many advertisements of reptiles and birds, especially turtles, it didn’t say what species the animal was. Lack of that sort of information can create many serious problems if the animal gets the wrong diet …
en kvantitativ studie om homosexuellt bildinnehåll i reklam och dess effekter
… that there may be drawbacks with exposing heterosexuals to these kinds of advertisements. The purpose of this paper is to investigate whether this is true for all groups of heterosexual consumers. An experimental study was carried out to examine the effects of explicit …
… to the workplace. People with no previous contact with the brand can see the advertisements and feel drawn to the brand as a potential employer. This is a valuable insight, since advertising material is more or less controlled by the company itself. It is also valuable to …
En studie av manliga kontra kvinnliga modemagasins framställning av genus och konsumtion
… occurring in the junction of editorial and commercial text (articles and advertisements). The analysis was thereof based on three main questions: - How is consumption encouraged in male and female fashion magazines? - What kind of gendered pattern appears in the junction of …
En kritisk diskursanalys av Försvarsmaktens reklamkampanjer
Denna uppsats syfte är att med hjälp av diskursanalys med inriktning på bildanalys och samspelet mellan text och bild, jämföra kampanjerna ”Det där löser sig säkert” med dem på temat ?Vad håller du på med?? för att utröna om deras syfte, innehåll och diskurs förändrats över …
En studie av annonserna i tidskrifterna Café och Elle.
… author examines what is considered masculinity and femininity in a variety of advertisements, and which products are linked to masculinity and femininity. Besides this, the author also examines the production of happiness, and how this may differ between men and women. Although …
- En studie som undersöker rekryterares insta?llning till högskole- och universitetsutbildade kandidater utan arbetslivserfarenhet.
… candidate should be seen as the right person to the right place. Several job advertisements in the areas of finance and administration has at least two years of work experience as a demand before individuals can be seen as an appropriate job-candidate, hence it becomes a sort of …
En kvalitativ studie som behandlar rekrytering via sociala medier
… that the social medias make the recruiting more effectiveness and make the advertisement costs lower. One thing that is central for all type of recruitment is the importance of networking with other people. Networking is more effective when doing so through social medias. But …
En studie om svenska företagsetableringar på afrikanska frontier-marknader
… Communication in this study refers to planned communication such as advertisement and websites, as well as the message the consumer receives when interacting with the product or service that is delivered. Two dental care companies in the city of Stockholm are examined in this …
En studie om offentliga och privata företags kundrelationer med exempel från tandvården
… Communication in this study refers to planned communication such as advertisement and websites, as well as the message the consumer receives when interacting with the product or service that is delivered. Two dental care companies in the city of Stockholm are examined in this …
