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En kvalitativ studie om ungdomars kunskaper och ageranden vid text- och bildpublicering på sociala medier
… year old highschool students have when it comes to text- and imageposting on social media and how they act on the basis of their skills and attitudes on text and image publishing. An important aspect of this was to investigate the impact of young people 's identity in relation …
En kvalitativ studie om hur hälsoinformatörer upplever och påverkas av hälsobudskap i sociala medier.
Title: Hälsa i sociala medier - En kvalitativ studie om hur hälsoinformatörer upplever och påverkas av hälsobudskap i sociala medier. Title: Health in social media - A qualitative study of how health communicators perceive and are affected by health messages in social media …
… PR- consultancy firm located in Gothenburg. The assignment was to investigate social media in Pr- activities. The thesis is formed by three main categories:? What is social media?? Who are using social media?? How can you use social media in public relations?The information …
the case of social media in the Swedish food industry
… communicating the added values that meat and poultry produced in Sweden has. Social media gives companies a possible tool for communication in order to communicate and create a relationship with consumers. The rise of social media does not only affect consumer decisions making …
En studie kring riskerna att vara social i sociala medier
Social media provides a new position of power to the single individual within PR and marketing campaigns. When a company uses social media as a communication tool in their PR and marketing practice, they have to adapt themselves after the customers' needs and the new …
Title: Hälsa i sociala medier - En kvalitativ studie om hur hälsoinformatörer upplever och påverkas av hälsobudskap i sociala medier. Title: Health in social media - A qualitative study of how health communicators perceive and are affected by health messages in social media …
Nationella turistorganisationers användning av sociala medier
Purpose: The purpose of this essay is to describe the social media usage of five European official national tourism organizations (NTO). The essay proceeds to discuss and evaluate the findings, whilst reflecting on the advantages of social media usage from the point of view of …
… de senaste åren har varit den snabba utvecklingen av digitala medier och sociala nätverk. Teknologin har utvecklats från att ha varit något som användes ibland och var till för arbete och underhållning, till att vara en stor del av livet och för vissa en nödvändighet. De nya …
Social media is by many believed to be the core of a new type of Public Relations. This new PR is called PR 2.0. Most larger companies today are to be find using dif- ferent types of social media to interact with their publics. Each year companies invest more money in this type …
Social Media Marketing
… on marketing and its point of departure centers on mapping the utilization of social media as a form of marketing. The choice of this thesis subject has been deemed by the authors as one of particular interest due to the current popularity of social media in the Internet …
<em><em>En etnografiskt inspirerad studie av fyra studenters vardag online och offline</em></em>
… been to study and obtain greater understanding of the consequences of active social media use. Specifically, in terms of social identity, social life and the sense of belonging. Secondly, the thesis studies the consequences of disconnecting and for a limited amount of time opt …
En studie om hur mediedrev bör hanteras enligt informationschefer och presschefer
Media has power and impact. It is therefore important for managers to be able to handle media storms when they arise. If not, the brand can be affected negatively. It is managers who should learn to handle media storms because the managers constitute an important part of the …
<em>En studie om IKEA Sveriges kommunikation i sociala medier</em>
Introduction In this study, we have explained the complexities of social media, as it is still a relatively unexplored area. With the rapidly growing use of social media in recent years, companies have chosen to establish themselves in social networks to advertise themselves and …
En designpedagogisk undersökning om barn och normer
Purpose: The purpose of this essay is to describe the social media usage of five European official national tourism organizations (NTO). The essay proceeds to discuss and evaluate the findings, whilst reflecting on the advantages of social media usage from the point of view of …
en studie av personalens uppfattningar
Purpose: The purpose of this essay is to describe the social media usage of five European official national tourism organizations (NTO). The essay proceeds to discuss and evaluate the findings, whilst reflecting on the advantages of social media usage from the point of view of …
