73 uppsatser · sida 1 av 5
En fallstudie om Skanska
As the title insinuate, this essay illustrate Event Marketing as a marketing instrument, and how it can be used as a tool to facilitate brandbuilding and improve relationships. We have come to the understanding that Event Marketing is in the course of constant development. It …
Social Media Marketing
The thesis work focuses on marketing and its point of departure centers on mapping the utilization of social media as a form of marketing. The choice of this thesis subject has been deemed by the authors as one of particular interest due to the current popularity of social media …
Nya utmaningar för organisationer
… communications such as PR, Rogers’s diffusions of innovations and the marketing mix. But the study also includes theories digital communication and the different views upon communications.Main results: Through my thesis I was able to find out that the organizations look upon …
som kompletterande kommunikationskanal till Event Marketing
… is to examine how the Internet functions as a communication channel to Event Marketing. We have investigated what makes the Internet unique as a communication channel for events and how Internet has been used for event marketing. We have mapped fundamental theories within …
en fallstudie
Communication, information and marketing are three of the main prerequisites for companies that want to increase their turnover. The everyday work for a Forest Manager within the forest owners? association Mellanskog consists to a large part of interpersonal communication …
En kvalitativ studie av marknadskommunikation på Facebook
… Johansson, Camilla Nilsson Say something interesting! A qualitative study of marketing communication on Facebook Pages: 36 With the emergence of social media, new ways has been created for companies to reach out to its audience. From being dependent on journalists to provide …
En studie om effektiv marknadsföring
… of product placement and traditional advertising can enhance the company's marketing. We perform this study because we believe that the consumers consider traditional marketing in many cases obsolete. Theory The study’s theory consists of topics and terms of product placement …
Den interna marknadsföringens roll i att trovärdigt förmedla miljöarbete
… has been given higher priority and the trend continues to extend. A green marketing strategi has proven profitable if the company achieve a high credibility. Problem definition: What factors are important for hotel companies to attain long term business survival trough a green …
En guide till grön framgång
The purpose of this thesis is to analyze green marketing and green brand building from a managerial perspective, with the intention to create an implementation guide for companies in the Swedish consumer market. The essay is based on a qualitative approach with a mixture of …
En studie av framgångsrik gerillamarknadsföring
… this problem innovative methods are a necessity to reach consumers. Guerrilla marketing is such a method. Purpose: The purpose of this dissertation is to describe the components and the activities that asuccessful guerrilla campaign consists of. He purpose is also to examine the …
En fallstudie av små företags tillämpning av marknadskommunikation med fokus på below-the-line metoder
… how small companies that operate on the Swedish home electronic-market utilize marketing communications to communicate their message. The focus of this study has been to research these companies use of below-the-line activities in their marketing communications. Interviews have …
En studie av utbildningssektorn ur ett kommunikationsperspektiv
Marketing of education is a phenomenon which has been developed throughout the increasing competition within the educational sector. The focus of this paper is the marketing made by upper secondary schools (grade 10-12) in Stockholm. The competition in this area is increasing …
<em>"First they open their hearts, then their minds and then they will open their wallets". </em>(Maud Randel)
… With this study we also want to create an image of the meaning of marketing, applied to non- profit organizations focused on fundraisings, struggle towards attracting more contributors. We also aim to research what our respondents believe will be the outcomes of marketing on …
En kvalitativ studie över hur unga entreprenörer positionerar sig på marknaden och med hjälp av sociala medier sprider sitt varumärke
… The aim with this study is to investigate how companies use social media as a marketing tool. The study will investigate possible differences between two groups of newly started companies. The first group is companies that has recieved a relatively large amount of media …
<em>1 + 1 = </em>3 <em></em><em>Nya insikter om förhållandet mellan tal, lärare och ledning</em>
I och med friskolereformen i början på 1990-talet har förutsättningarna för skolor förändrats och konkurrensen hårdnat. Marknadsföring av skolor har blivit allt vanligare och vilket anseende skolan har är avgörande. Tidigare forskning har visat att nöjda anställda leder till att …
