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… requires of brand managers to be innovative and creative in their choices of marketing communications in order for brands to be salient in the minds of consumers. Recent studies emphasize incongruent marketing as a means of "standing out" from this competitive clutter and …
Titel: Ett komplicerat förhållande - om relationen mellan lobbying och marknadsföring Författare: Pernilla Jansdotter & Emma Josefsson Handledare: Christine Tidåsen Nivå: Kandidatuppsats i Marknadsföring, 15 hp, VT 2011 Nyckelord: Lobbying, PR, marknadsföring, tabu …
Hur bankkontoret pa?verkar kunder
Vanligtvis har de flesta vuxna svenskar na?gon typ av relation till en bank. De svenska storbankerna erbjuder alla likartade tja?nster och produkter. Ett av bankernas stora konkurrensmedel a?r ra?ntorna, dock a?r det inte stora skillnader mellan ra?nteniva?erna. Detta leder till …
En studie i Försvarsmaktens marknadskommunikation
Title: What are you doing - A study in the Swedish Armed Forces marketing Authors: Johanna Hillforth & Linda Olander Tutor: Josef Pallas Purpose: The purpose of this thesis was to analyze the communicative functions as the Swedish Armed Forces uses in its marketing …
en utveckling av Skandias webbplats
… the results of the study are presented. This disseration used the relationship marketing field as a theoretical framework, particularly focusing on Prahalad and Ramaswamy’s (2004) concept of co-opting customer competence. Applying this coopting perspective to design of consumer …
en studie om segmentering och<br /> positionering
… is making it´s businessplan are how to target the market and how to use marketing as a tool to reach a specific customer or segment. It is difficult to know wether to target the market in different ways and what processes that can be used in the choice how to select the most …
… The result is discussed based on questions on the subject communications and marketing. The discussions of this work will then be transferred to a proposal for further research.
… handles their link-switching within the web, how they work with viral marketing and how they focus their work with shopbots depending whereas they score a high or a low placement in the editorial part of search engines.
<em>En studie i hur reklamfilmerna från ICA är konstruerade för att locka kunderna till konsumtion</em>
… the analysis made with the thoughts and ideas of Tobias Karlsson, Head of marketing and communications development at ICA to find out how the comprehension of the commercials correlate with the original intentions made by the company. The study shows that ICA creates a …
En studie kring konsumentval inom konferensbranschen
… us consumers to pay attention to their particular message. It is through the marketing that companies have an opportunity to spread their message. The challenge is to make themselves visible to consumers and make them aware of their message. This challenge means that companies …
en studie om problemen kring Göteborgs kulturkalas kommunikation till mångkulturella områden
… communication, multucultural areas, communicationmodel, attitudes, diversity marketing, culture, Gothenburg Culture Festival Background: There can be many problems with communication in multicultural areas. It has become more important for companies to communicate in order to …
… offer for B2B-companies (business-to-business), and how they can be used for marketing communications. We have studied how companies can use social media, for example evolving the organization, developing products/services, staying up-to-date, building relations, creating …
I dagens samhälle handlar det om att vara så effektiv som möjligt för att vinna tid. Som Benjamin Franklin en gång sa att ”Tid är pengar”, är något som vi människor allt mer tagit fasta på då vi ställer höga krav på utvecklingen och dess teniska förmågor. Idag har de flesta …
… to acquire this discounted service. Companies spend valuable resources on marketing to get customers but the effects of daily deals on the brand do not have empirical evidence. What is the customers' attitude towards companies that communicate through daily deals How is their …
varumärkesparodiers effekter på det avsändande varumärket
… regarding whether and when a parody can be a rewarding strategy within marketing communications. The findings of this paper implies that the use of parody has positive effects on brand attitude when: 1) the brand behind the parody advertises low involvement products 2) the …
