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… a look at how information brokers, of different sizes and forms, work with marketing strategies and other means of competition to survive and develop on the insecure Swedish information market. The study shows a differentiation in how the different brokers handle their client …
En studie om hur företag på ett effektivt sätt skapar långvariga kundrelationer i modebranschen
… customer relationships. We have used a theoretical frame of reference based on marketing communication, fashion marketing, branding and relationship marketing theories. We have assumed four themes throughout the survey which are: customer contact and relationships, emotion in …
En fallstudie av ett apoteks interna marknadsföring
… in that many companies have realized the importance of internal using the same marketing skills that are used externally. In 2009, pharmacy market went from being a monopoly market to be a regulated competitive market. Problem: Is there any internal conditions for a private …
En studie om små och medelstora företag i den svenska modebranschen
… existing and potential customers. Theoretical perspective: Relationship Marketing Perspective and Transaction Marketing Perspective Theories: Brand Strategies, Total Communication, Brand Equity, Involvement Theory, Service Value Profit Chain. Empiric: The empirical data is …
den röda tråden : En studie av Karlstads Stadsnäts visuella kommunikation
… Karlstad City Fiber Network wants stakeholders to perceive the brand building marketing records as playful, with a twinkle in his eye and inviting to dialogue while the direct information shall be straight and free of jargon. The organization wishes that stakeholders see them as …
En kvalitativ studie avhur individer och organisationer hanterar sökandet efter medarbetare/arbetsgivare och hur rekryterare skapar matchning
… individuals and organizations that operate in careers in communications and marketing deal with the search for employees / employers, and how recruiting managers and recruitment consultants are working to create a match between the parties. The study was conducted on behalf of a …
… number of respondents was 69 students. The study is based in the theories of marketing, strategic communications and web 2.0. The results of the survey show that there are differences of opinion on how the setting is to Like, share and comment contests on Facebook. The companies …
… has shown how different levels of congruence between individuals in their marketing, and the brand they are representing, can affect customers. To avoid any wrong focus in marketing it is key to understand the knowledge gap on the potential impact the personnel in the store have …
En studie om PR-konsulters förändrade arbetssätt i och med modebloggarnas framväxt
… more power. A few companies have understood this powerful and reasonable cheap marketing channel. Despite this, most companies still feel powerless, but what has happened to the work of PR consultants in this constant changing media environment? The ones whos purpose is to act …
… commercialization is reflected within Swedish golf in terms of strategy and marketing. Swedish golf clubs were categorized as more or less commercial, and examined based on business-related variables such as communications, brand awareness and price discrimination, as well as …
Studien av en elitfotbollsklubbs informationsarbete
… journalism and Public Relations. We have also applied Public Relations and Marketing theories. Method We chose to use the methods of qualitative interviews, and participant observations. Our interview targets were Urban Rybrink, the information director of Hammarby, and Robert …
En kvalitativ fallstudie om sociala mediers betydelse för reklam- och kommunikationsbyråer vid kriskommunikation
… crises in social media to any great extent. They ratheruses social media for marketing and commercial purposes. Companies needto develop strategies that can prevent crises from occurring
- en fallstudie av fyra industriföretag
… of the brand concept. The theoretical background of the study consists of marketing theory concerning the brand concept, and theory concerning industrial marketing. The empirical foundation consists of case studies of four industrial companies, based on interviews with …
En marknadsundersökning gällande klädval, lojalitet och positionering.
… strong customer relationships it is much easier to reach these through the marketing communications that are put in effect. There are also a number of upsides to enlisting the customers at an early stage in product development, such as creating greater value and a stronger sense …
<em>En studie av kokböckers visuella kommunikation under det tidiga 90-talet och sena 00-talet</em>
… framework as reference consisting of theories of semiotics, visual rhetoric, marketing communications and postmodernism. I have been studying six cookbooks, three from the late 00's and three from the early 90's, from the two separate angles of their graphic design and …
