73 uppsatser · sida 2 av 5
en fallstudie av tre företag i stockholmsregionen
This study is on how small companies can use the Internet as a part of their marketing strategy to gain a leverage on their competitors with small means to survive and expand in the global market. Many Swedish small companies still don’t have a sufficient knowledge on how to use …
Marknadspotential och förslag till lanseringsplan
… the market potential for Sederkvist Kommunikations new software Bellman Marketing. Based on these results a launch plan was created and advoice were given to Sederkvist Kommunikation as to how their new administrative tool could be introduced on the market. Data were collected …
The current legislation on marketing of tobacco products creates problems for Swedish Match, and obstruct its marketing communications. The purpose of this paper is to investigate Swedish Match's marketing strategy of product category snuff, through a special exposure. In store …
Rapport 1: Passiva och reaktiva företag
Marketing communications have earlier been conducted via traditional channels. Today companies have discovered the possibility of doing much of their marketing communication in cooperation with the web at relatively low cost. This development has led to the ability for small …
Rapport 2: Aktiva företag
Marketing communications have earlier been conducted via traditional channels. Today companies have discovered the possibility of doing much of their marketing communication in cooperation with the web at relatively low cost. This development has led to the ability for small …
En enkätundersökning om vilka marknadskommunikationer konsumenter föredrar
Problem definition: By what marketing communications do consumers want companies in the jewelry industry to communicate its potential CSR activities? Purpose: The purpose of this study is to investigate in what kinds of marketing communications consumers want the jewelry …
En kvalitativ fallstudie av dold viral PR
Surveys show that consumers tend to avoid traditional marketing channels, leading the practitioners to use earned media channels through public relations (PR). This has also led to the use of covert PR. To understand the use of this communications method, the purpose of this …
… a long time. With the new agreements which opened for more possibilities for marketing of alcohol products, the communication pressure from the companies on consumers has risen. The marketing communication is more directed toward young people, shaping their understanding …
En designpedagogisk undersökning om barn och normer
… one-way and multi-way communication, theories of social media and relationship marketing. Conclusion: By making use of social media the company releases some of its control to the customers as the latter can express their opinions freely in this type of media. One of the …
en studie av personalens uppfattningar
… one-way and multi-way communication, theories of social media and relationship marketing. Conclusion: By making use of social media the company releases some of its control to the customers as the latter can express their opinions freely in this type of media. One of the …
Nationella turistorganisationers användning av sociala medier
… one-way and multi-way communication, theories of social media and relationship marketing. Conclusion: By making use of social media the company releases some of its control to the customers as the latter can express their opinions freely in this type of media. One of the …
- En fallstudie av idrottsföreningars marknadskommunikation
The continual challenge? A case study of sports clubs marketing In recent decades the mass media have come to play an increasingly important role in society and culture. The purpose of this qualitative study is to research how four nonprofit sports clubs in Umeå handle social …
Word-of-mouth marketing (WOM) has been considered as one of the most effective marketing tools, yet the least understood. While its lucrative effects have been well proven in academic studies worldwide, little is yet known of why consumers engage in WOM, and what factors …
En analys av marknadsföringsstrategier i ett medium
… celebrities and companies use media as a channel for communication and marketing. In our study, we focus on the use of Instagram for marketing purposes by Rachel Brathen, one of the worlds most well-known yogainstructors. We apply semiotic analyses to study the pictures uploaded …
… be stated with confidence that social influence is an effective tool to use in marketing communications.
