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the Swedish retail market
… remarkably over the last decade regarding these special foods. The Swedish market seems to be a good target for health added-values food. However, as there are many risks and cost factors involved for companies to enter the market or invest in R&D, it is important to take a step …
Vilka faktorer är viktiga för att skapa mervärde till tekniska konsumentprodukter?
… of goods and services has lead to a more intense competitive situation. As the market changes, so does consumer behavior. Today’s consumers do no longer wish to be treated as a group, rather they are looking for products and services that specifically fit their personal values …
The supermarkets are taking more and more market shares for potted plants the last years, and a greater part is bought without prior planning. Signals from several European countries, for example Denmark and UK, indicate that potted plants with added value have become more and …
En studie av värdeskapande ur kundperspektiv
… perspectives. We have used existing theories that treat matters: added value, marketingmix and trademark image. In consideration of these we have tried to form our own theoretical model from existing theories. We have afterwards tested this model on empirics, that is based on a …
Organisation och Arbetsprocess för Skanska Sverige
The electric vehicle market has potential to contribute to Sweden’s national goal to have a fossil fuel independent transport sector by 2030. However, the market answers to a lot of challenges making it difficult for the market to fully reach its potential. The volume of …
<em><em>?Ett incitament för minskad klimatpåverkan?</em></em>
The electric vehicle market has potential to contribute to Sweden’s national goal to have a fossil fuel independent transport sector by 2030. However, the market answers to a lot of challenges making it difficult for the market to fully reach its potential. The volume of …
<em><em>En studie av offentlig beställares argument till partnering</em></em>
The electric vehicle market has potential to contribute to Sweden’s national goal to have a fossil fuel independent transport sector by 2030. However, the market answers to a lot of challenges making it difficult for the market to fully reach its potential. The volume of …
The electric vehicle market has potential to contribute to Sweden’s national goal to have a fossil fuel independent transport sector by 2030. However, the market answers to a lot of challenges making it difficult for the market to fully reach its potential. The volume of …
en studie om mervärdet av Mäster Gröns co-branding med Svenskt Sigill
… the customers answered a survey. Both these techniques were used in one supermarket and one garden center in Stockholm. During the observation the flow of customers was observed and their actions at one table with three differently branded plants were monitored. In the first …
En undersökning av Internetbaserade resebyråer
… examine whether Swedish, Internet-based travel agencies, acting on a consumer market are working towards creating added value for their customers. If that is the case, how and why do they use such a mode of operation. The theoretical framework was based on Grönroos´ ”Augmented …
Hur kommunikation och anpassning av CSR skapar värde
… from three major Swedish companies. Theories: The Pyramid of CSR, Green marketing activities on three levels, Generic environmental strategies and Ten rules for successful CSR communication. Conclusion: The results of the study suggest that the link between the adaption of CSR …
Utveckling av grafiska gränssnitt till ett system för hantering av avisning
… as well as the rule of presumption and a new rule was added saying that the market value/decrease in market value should be multiplied with 25 percent when the compensation was calculated. The aim of this thesis is to investigate how Trafikverket has experienced these changes …
… as well as the rule of presumption and a new rule was added saying that the market value/decrease in market value should be multiplied with 25 percent when the compensation was calculated. The aim of this thesis is to investigate how Trafikverket has experienced these changes …
Har lagändringarna lett till några effekter för Trafikverket?
… as well as the rule of presumption and a new rule was added saying that the market value/decrease in market value should be multiplied with 25 percent when the compensation was calculated. The aim of this thesis is to investigate how Trafikverket has experienced these changes …
… a large international industrial company active on a business to business market. We have conducted a case study and made interviews with three respondents within the company. The result of the study show that the company offers value added services in each stage of the buying …
