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… for international distributors to establish their stores in the Swedish market. These international distributors are focused on low price stores. Their establishment on the Swedish market has led to a decrease in market shares for the Swedish distributors, which has damaged …
… for international distributors to establish their stores in the Swedish market. These international distributors are focused on low price stores. Their establishment on the Swedish market has led to a decrease in market shares for the Swedish distributors, which has damaged …
Användningen av EMV för att skapa kundlojalitet i den svenska dagligvaruhandeln
… for international distributors to establish their stores in the Swedish market. These international distributors are focused on low price stores. Their establishment on the Swedish market has led to a decrease in market shares for the Swedish distributors, which has damaged …
En deskriptiv och explorativ studie om hur stimulans av de mänskliga sinnena kan användas för att påverka och skapa en upplevelse för kunden
Marknadsföring utgör inte någon särskiljande effekt idag och konsumenter blir visuellt överstimulerade av alla olika reklambudskap. På grund av detta måste företag numera skapa en djupare och personligare kontakt för att nå ut till sina kunder. Genom att använda sig av …
a case study of the Swedish market for agricultural machinery
… asset for companies that operate their business in a free and competitive market. Brand equity can arise from both product-related and non-product related attributes and may be viewed from many different perspectives. This study examines which different attributes that …
En studie om festivalers identitet, positionering och om kunders relation till festivalers märkesidentitet.
… identity and positioning regarding festivals on the current Swedish festival market. In relation to our purpose we are also going to analyze how festival attendees relate to a festivals brand identity. Our research question is as follows: What characterizes festivals brand …
… of the consumerand gives the individual firm a competitive advantage in the marketplace. To build a strongbrand it takes that the brand identity not is in conflict with the brand image of a firm or a product.Sometimes one of these conflicts exit and sometimes the firms are not …
… represents a starting point that recognizes social, environmental and economic values. To understand for whom these values are created a stakeholder theory model that describes the different roles of stakeholders is added. Cluster theory is then used to enable mapping and …
… be replaced to clarify the meaning and to attract the target audience, for marketing purposes, is discussed. Furthermore the future situation of the construction of assisted living including location, type of ownership and accountability is also discussed. The conclusions of the …
… Internet has grown to be an important part for any company that wants to gain market shares. One of those markets is the market of travelling. This paper discusses the Swedish industry of travelling, and different travel organizers use of Internet as a mediate for long-term …
… VAT on saturated fat. The results indicate that a fat tax can be justified, as market imperfections in the food market prevail. The design of the economic tool has to be very careful in order to cause a minimum of distorting effects. Herein lies a trade-off between precision and …
- i ett land kulturellt skilt från dess hemmamarknad
… of one firm when in a country culturally diverse from the firm’s original market. Methodology/approach: The study is a single case study which examines one firm’s internationalization process when entering the Chinese market. The approach has been an empiric interaction between …
En studie i hur företag praktiskt arbetar med CRM
Cause-Related Marketing (CRM) is not a completely new phenomenon, yet an idea whose time has truly come. To have commercial organizations cooperate with charity organizations for mutual profit is a "win-win-win" situation. The company gets added value to its brand, the charity …
En studie om hjälporganisationers användande av sociala medier som marknadsföringskanal
… organizations way of working with social media within the organization, from a marketing perspective. We have made observations of three organizations and completed a series of interviews with representatives within the organizations. In the report we came up with five factors …
6 små livsmedelsförädlande företag i Mälardalen
… requires efforts to strengthen corporate position with the ability to meet market challenges. In the small producers is a great potential for them to be able to increase its profitability thanks to its ability to offer added value in the product. But to achieve this requires not …
