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strategier för att skapa lojala e-handelskunder
… The authors of this paper chose the following problem for the study: What marketing strategies are fortunate for e-commerce companies to use to create loyal customers? To research this subject the authors saw it fit to combine qualitative and quantitative research methods. Two …
Evidence from Forestry and Paper Industry
… is robust to some control variables (size, profitability, access to financial market, leverage, growth opportunities). We conclude that the hedging premium depends on the types of risks to which the firm is exposed.
A Case study of Technology Transfer and Biomedical start-up
… and degree of uncertainty. This matches up to the corporate valuing mechanism, market value added, argued to be the most appropriate in the intangible value chain.
Företags drivkrafter bakom grafiska profilbyten
Graphic profiles are a part of companies? brand expressions. The graphical values reflect the brand values the business wants to convey. They consist of different graphic elements such as logo, company sign, colour schemes, templates, rules, fonts, pictograms, formats and …
… a greater understanding and clarify how an arena can create value within place marketing and development of a place brand. This will be achieved through a description of which values an arena causes in the surrounding areas and an understanding of how these values can be …
Ur ett associationsrättsligt perspektiv
… a greater understanding and clarify how an arena can create value within place marketing and development of a place brand. This will be achieved through a description of which values an arena causes in the surrounding areas and an understanding of how these values can be …
En riskjusterad utvärdering 2003-2009
… a greater understanding and clarify how an arena can create value within place marketing and development of a place brand. This will be achieved through a description of which values an arena causes in the surrounding areas and an understanding of how these values can be …
… a greater understanding and clarify how an arena can create value within place marketing and development of a place brand. This will be achieved through a description of which values an arena causes in the surrounding areas and an understanding of how these values can be …
… reducing way, compared to finding new customers. During the last decades the marketing has therefore moved towards a relationship based marketing. Companies emphasize creating long-term relationships with customers, instead of consider the sale as a non-recurrent phenomenon. To …
En studie i hur företag använder sig av kända personer i sin marknadsföring
The market of today consist of products/services who resemble each other, the differences are small. Their for it’s necessary for the companies to provide added values to the product so it will stand out from the rest of the products and lead to purchase. A well used strategy in …
En studie om konsumentens beslutsprocess vid köp av homogena produkter, samt studiet av ett företags arbete med varumärkesstärkande aktiviteter på en homogen produktmarknad
It is important, for companies operating on a homogeneous product market, to understand and adapt to customer needs. Since coffee is a homogeneous product in food retail it is vital for coffee companies to work extensively with differentiation and the fierce competition. The …
Tilläggsfunktioner och dess betydelse för att designa en streamingtjänst
Streaming is a big field in todays digitalized society. The streaming market is huge, both in regards to the customer base, but also in regards to different providers and their stakes within this market. But how does the different providers go about in order to provide their …
Förhållandet mellan 2 § skuldebrevslagen och 9 § preskriptionslagen
… in determining the taxable land, something that could affect the internal market in a negative way. The Swedish companyStardollABwas double taxed on certain electronic services that they provided consumers in theUK. The problems that lead to double taxation must be identified to …
Är beskattningen förenlig med neutralitetsprincipen?
… in determining the taxable land, something that could affect the internal market in a negative way. The Swedish companyStardollABwas double taxed on certain electronic services that they provided consumers in theUK. The problems that lead to double taxation must be identified to …
… study is to investigate how value creation influences consumers´ choice of market place. We have chosen to focus on how inner city centers can compete with external shopping malls by examining what values consumers find essential in shopping areas. The development within the …
